We are seeking to hire a Digital Marketer who will be responsible for developing and executing online marketing strategies to promote the company’s real estate properties and services.
This role involves managing digital platforms, generating quality leads, improving online visibility, and driving engagement to support property sales and rentals.
Job Responsibilities
Develop and execute digital marketing campaigns across social media, email, SEO, and paid ads to generate property leads.
Create engaging content (videos, graphics, listings, blog posts) tailored to the real estate market and buyer personas.
Ensure regular updates with current property listings, blog posts, and promotional content.
Run targeted Facebook, Instagram, Google Ads, and YouTube campaigns to promote new listings, open houses, and special offers.
Optimize website and landing pages for search engines (SEO) to increase organic traffic.
Manage and grow the company's social media presence (Instagram, Facebook, LinkedIn, TikTok, Twitter).
Design and manage email marketing campaigns using platforms like Mailchimp or Zoho Campaigns.
Monitor digital metrics (e.g., reach, engagement, conversions, click-through rates) and prepare monthly performance reports.
Stay up to date with digital trends and tools to maintain a competitive edge in online property marketing.
Collaborate with the sales team to ensure alignment between lead generation efforts and conversion strategy.
Capture and edit photos/videos of property listings when necessary or coordinate with content creators and agencies.
Ability to build Sales Funnel to generate leads
Job Qualification
Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 2 years of hands-on experience in digital marketing; real estate marketing experience is a strong advantage.
Proficient in digital tools such as Meta Business Suite, Google Ads, Google Analytics, Canva, Mailchimp, and basic video editing tools.
Strong understanding of social media algorithms, SEO, and online lead generation.
Excellent communication, content writing, and visual storytelling skills.
Self-driven, creative, and results-oriented.
Ability to work under pressure and meet deadlines in a fast-paced environment.