Job Description
Job Description:
We are seeking a creative and results-driven Brand & Digital Marketing Executive to manage our pharmaceutical brand’s identity, online presence, and digital growth. This role will lead the execution of branding strategies, oversee e-commerce activities, and develop compelling digital content that resonates with our target audiences.
The ideal candidate will:
- Develop and maintain a consistent brand identity across all channels and product lines.
- Manage the company’s digital presence, including social media, website, and online platforms, ensuring content is engaging, accurate, and aligned with our values.
- Oversee e-commerce operations, including managing product listings, promotions, online customer service coordination, and performance tracking across platforms such as Jumia, Konga, or our website.
- Create and schedule original, audience-relevant content for digital campaigns.
- Execute digital marketing campaigns to drive traffic and product visibility
- Collaborate closely with the sales, regulatory, and business development teams to ensure promotional content is compliant, informative, and commercially aligned.
Requirements:
- Bachelor’s degree in Marketing, natural sciences or a related field.
- Minimum of 3 years of experience in brand management, digital marketing, and content creation (pharmaceutical experience is an advantage).
- Hands-on experience managing social media platforms, running digital campaigns, and handling e-commerce operations.
- Strong visual and written content creation skills. Proficiency in Canva or Adobe Creative Suite is an added advantage
- Good understanding of SEO, social media engagement, and online customer behaviour.
- Excellent communication skills and attention to detail.