• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Responsibilities

• Develop, implement, and execute comprehensive marketing strategies and campaigns to promote the resort’s services and facilities across digital and traditional channels.


• Manage the resort’s online presence, including the official website, social media platforms, and OTA (Online Travel Agency) listings, ensuring consistent branding and engaging content.


• Plan and oversee offline marketing activities such as events, promotions, partnerships, and local media relations to boost brand awareness and guest attendance.


• Collaborate closely with departments, including operations, sales, and food & beverage, to ensure marketing initiatives align with overall business objectives.


• Lead the creation and management of marketing materials, advertising campaigns, and promotional collateral.


• Monitor and analyze campaign performance using data analytics tools to optimize marketing effectiveness.


• Manage the marketing budget, ensuring efficient allocation and return on investment.


• Build and maintain relationships with local media, influencers, corporate clients, travel agents, and other stakeholders.


• Conduct competitive set analysis regularly to keep the resort’s offerings competitive and attractive.


• Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.


• Represent the resort at trade fairs, tourism events, and community promotions.

Requirements

• Bachelor’s Degree in Marketing or Business; having an MSc will be an added advantage.


• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership or managerial role.


• Proven expertise in both online (digital marketing, social media) and offline marketing strategies.


• Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.


• Excellent communication skills, including fluency in English; knowledge of local vernacular languages is an advantage.


• Experience working with external agencies (PR, creative, media buying) and managing partnerships.


• Proficient in Microsoft Office and familiar with marketing analytics tools.


• Ability to analyze market trends and competitor activity to inform marketing strategies.


• Demonstrated leadership skills with experience managing and developing a marketing team.


• Proficiency in marketing software, tools, and analytics platforms (Mailchimp, Google Analytics, etc.).