Senior Marketing Executive at Dana Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 months ago

Additional Details

Job ID
128113
Job Views
110

Job Description






Job Summary




  • We are seeking a highly motivated and creative Marketing Executive to join our team. 

  • The successful candidate will be responsible for developing and implementing marketing strategies to promote our automotive products and services, increase brand awareness, and drive sales.



Key Responsibilities




  • Develop marketing campaigns: Create and execute marketing plans to reach target audiences and promote products and services.

  • Conduct market research: Analyze market trends, customer needs, and competitor activity to inform marketing strategies.

  • Manage social media: Develop and implement social media strategies to engage with customers and promote the brand.

  • Create marketing materials: Design and produce marketing materials such as brochures, flyers, and email campaigns.

  • Collaborate with teams: Work with sales, product, and customer service teams to ensure alignment and effective marketing strategies.

  • Analyze performance: Track and analyze marketing metrics to measure campaign effectiveness and identify areas for improvement.

  • Stay up-to-date with industry trends: Monitor industry developments and competitor activity to stay ahead of the competition.



Requirements




  • Bachelor's Degree in Marketing, Business Administration, or a related field.

  • Proven experience in marketing, preferably in the automotive industry.

  • Strong analytical and problem-solving skills.

  • Excellent communication and interpersonal skills.

  • Proficiency in marketing software and tools

  • Creative and innovative thinker with a passion for marketing and the automotive industry.

  • Proximity to Victoria Island, Lagos



Skills:




  • Marketing strategy development

  • Campaign execution and management

  • Market research and analysis

  • Social media marketing

  • Content creation and copywriting

  • Collaboration and teamwork.



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