Job Description
Job Description
- We are looking for a smart, Pro-active and creative individual to join our team as a Marketing Officer.
- This role is ideal for an individual with a minimum of 2 years proven experience in marketing (preferably in the financial services, fintech, or banking sector).
Key Responsibilities
- Develop and implement effective marketing campaigns (online and offline) aligned with company goals.
- Identify new market opportunities and customer segments to drive business growth.
- Prepare and deliver presentations to prospective clients and partners.
- Conduct regular market research and competitor analysis.
- Generate leads through performance marketing, email funnels, and audience targeting.
- Collaborate with the sales, compliance, and operations team to align marketing initiatives.
- Build and maintain strategic relationships with partners and clients.
- Support the planning and execution of events, webinars, and promotional activities.
Qualifications
- Minimum of BSc in Marketing, Business Administration, Mass Communication, or any other related field from any reputable university
- Minimum of 2 years’ proven experience in a similar marketing role, preferably within fintech, banking or financial services.
- Demonstrated experience creating and executing successful marketing campaigns (digital and traditional).
Key Competencies and Attributes:
- Highly adaptable and able to thrive in a fast- paced, evolving fintech environment.
- Proactive, self-driven, and goal-oriented.
- High level of integrity, professionalism, a strong sense of ownership.
- Excellent verbal and written communication skills.
- Strong understanding of branding, customer personas, and buyer journeys.
- Creative thinking with attention to design and story telling.
- Strong project management and organizational skills.
- Ability to work independently and in collaboration with cross- functional teams.
- Analytical mindset and ability to interpret campaign data and adjust strategies accordingly.