• Application Deadline:
• Position: Senior Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA , PhD/Fellowship


• Experience 6 - 8 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• 
  

  Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs 

  
  


• 
  

  Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets 

  
  


• 
  

  Develop and deliver appropriate field sales enablement tools 

  
  


• 
  

  Develop, establish and maintain marketing strategies to meet organizational objectives. 

  
  

• 
  

  Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the 

  
  


• 
  

  Demonstrate effective management of the marketing, advertising and promotional activities of the organization. 

  
  


• 
  

  Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.  

  
  


• 
  

  Articulate product and service offerings, key benefits and messages for use by sales and marketing 

  
  


• 
  

  Work with Consulting and Sales to cultivate reference accounts for products and services; identify 

  
  

• 
  

  client success stories and work with marketing to create appropriate case studies and collateral 

  
  


• 
  

  Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds 

  
  


• 
  

  Drive campaign management for client acquisition programs across multiple channels 

  
  


• 
  

  Create content for corporate marketing collateral, website/blog/social media, and other initiatives 

  
  


• 
  

   Provide assistance on press releases, contributed articles, presentations, events, and conferences 

  
  

• 
  

  Create effective, compelling positioning, messaging, and sales tools that are understood and used 

  
  


• 
  

  Stays abreast of market trends to drive topics for client webinar and whitepaper strategies 

  
  


• 
  

  Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients. 

  
  


• 
  

  Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue. 

  
  

Requirements 

• 
  

  Minimum of 6 years work experience as Senior Marketer or Assistant Marketing Manager within the financial sector 

  
  


• 
  

  Experience running successful marketing campaigns 

  
  

• 
  

  Leadership and Project management skills with the ability to set and prioritize goals 

  
  


• 
  

  Analytical mind 

  
  


• 
  

  Excellent Oral and writing communication skill 

  
  


• 
  

  BSc or MSc in Marketing or relevant field 

  
  


• 
  

  A Masters degree in related role will be an added advantage