• Application Deadline:
• Position: Chief Marketing and Sales Officer



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 8 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• Our client is looking for an experienced Chief Marketing and Sales Officer (CMSO) to define and execute comprehensive marketing and sales strategies.


• This role will play a key role in driving customer acquisition, retention, and revenue growth through innovative approaches that resonate with cooperative banking models.

Background

• Cooperative Banking, Financial Services, Sales, Marketing, Business Development, Revenue Operations and Management, Fintech

Responsibilities

• Develop and implement marketing and sales strategies that align with the company’s vision, with a focus on cooperative banking models.


• Establish revenue targets, analyze market trends, and drive customer engagement through integrated marketing plans.


• Lead and mentor the sales team, setting clear goals to optimize customer acquisition and retention.


• Create sales processes and track performance through CRM systems to enhance revenue growth.


• Identify and execute strategies for expansion into new markets, especially within cooperative banking.


• Oversee marketing campaigns across digital and offline channels, ensuring brand consistency and effectiveness.


• Use data analytics to refine marketing strategies and manage partnerships with agencies and vendors.


• Build a high-performing marketing and sales team, fostering collaboration with cross-functional teams.


• Provide coaching and performance reviews to drive individual and collective success.


• Manage the marketing and sales budget effectively, tracking KPIs like customer acquisition cost and return on investment.


• Report progress to the CEO and executive team regularly.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, or a related field. An MBA or Master’s Degree is preferred.


• 8+ years in senior marketing and sales roles, preferably within fintech, financial services, or technology sectors.


• Proven success in revenue-driven marketing and sales strategies, especially within cooperative banking.


• Experience with both digital and traditional marketing, team leadership, and customer acquisition strategies.


• International experience in Africa or other emerging markets is a plus.


• Expertise in digital marketing, sales enablement, and CRM tools like Salesforce or HubSpot.


• Strong analytical skills, with the ability to use data tools like Google Analytics to measure and optimize campaign performance.


• Excellent communication and interpersonal skills, with experience building client relationships.


• In-depth knowledge of cooperative banking models, including positioning and marketing cooperative financial products.


• Familiarity with relevant regulations in emerging markets.