• Application Deadline:
• Position: Media and Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

The ideal candidate is a high-energy, proactive go-getter who loves the challenge and is comfortable working in a multi-cultural corporate environment and supporting the organization’s story development processes across distributed teams.

KEY AREAS OF ACCOUNTABILITY

• As the Media and Brand Manager, you will be responsible for effectively conveying the organization’s mission, impact, and activities through compelling and engaging narratives.


• Develop and implement Slum2School’s brand strategy to ensure a cohesive and compelling narrative.


• Monitor and maintain brand consistency across all external and internal communications.


• Manage public relations activities by maintaining positive relationships with the media, influencers, and strategic partners.


• Facilitate collaborations with potential media partners and industry experts to develop world-class thought leadership content


• Craft compelling narratives, conduct interviews, and organize press conferences.


• Develop and implement digital campaigns to drive awareness, engagement, and donations.


• Analyze digital trends and metrics to optimize online visibility and audience reach.


• Collaborate with the fundraising team to create compelling donor and sponsor pitches.


• Brainstorm, compile, and create community success and organizational-driven stories for social media and other digital platforms.


• Initiate and design news reports, newsletters, and annual reports.


• Proofreading and editing submissions according to brand guidelines.


• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.


• Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.


• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.


• Stay updated on industry trends and best practices in media and communication, and recommend innovative strategies to enhance the organization’s reach and impact.


• Be an idea generator. Come up with creative ideas to support all internal communication channels, including print, social, web, email, and marketing pieces.


• Working with the design team to create graphic elements to communicate complex concepts effectively.

TEAM LEADERSHIP

• Managing the day-to-day activities of the team.


• Collaborate with colleagues from different departments to brainstorm new communication ideas.


• Collaborate with the communication team to develop contents that effectively promote our campaigns, events, and initiatives across various channels, including social media, email marketing, and website.


• Participate in meetings with the events and campaigns team to understand the themes and objectives of upcoming projects.


• Ensure that contents align with the organization’s branding guidelines and contribute to maintaining a consistent and recognizable brand identity.


• Communicate challenges, assistant needs, or logistical issues to the relevant stakeholders in a timely manner.


• Actively seek feedback, listen attentively, and incorporate stakeholder input into decision-making processes.

QUALIFICATION AND EXPERIENCE

• Bachelor’s degree in Journalism, Communications, English, or in a related field is required. A higher degree such as a Master’s Arts or a relevant specialization is an added advantage.


• 5 years+ of professional experience driving content creation initiatives at a managerial or supervisory level.


• Membership of recognized professional body (IMIM, NIPR) is an added advantage.


• Proven record of public relations or social media engagement in a for-profit or nonprofit organization.


• Proven experience in content creation, storytelling, and digital marketing.


• Proven experience in storytelling for compelling message delivery.


• Proficiency in graphic design tools, video editing software, and content management systems is a plus.


• Exceptional writing and storytelling skills.


• Experience with Canva, Adobe, Google Suite, and WordPress is a plus.

SKILL AND COMPETENCE

• Proficiency in brand management, social media management and digital communication tools.


• Creative thinking and problem-solving skills, with the ability to generate innovative ideas to promote the organization’s mission.


• Passion for social change and commitment to Slum2School Africa’s mission.


• Ability to tailor communication to different audiences, including donors, volunteers, partners, and the general public.


• Strong storytelling skills to connect emotionally with supporters and stakeholders.


• Excellent interpersonal and networking skills to build and maintain relationships with media outlets, influencers, and stakeholders.


• Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.


• Strong analytical and problem-solving skills; highly organized with concern for detail and a commitment to rigor.


• Strong time management skills and the ability to manage tasks, and projects simultaneously.


• Professionalism, empathy, and the ability to work as part of a team, maintain a sense of humor, and interact with a diverse array of people from all walks of life.

KEY PERFORMANCE INDICATOR

• % of public awareness and understanding of the organization’s mission.


• Regular and timely reports on content and storytelling activities.


• Level of coordination and collaboration with other teams within the organization.


• % of stakeholder’s satisfaction.


• Impact of stories in public perception and engagement due to the content.


• Level of engagement and interaction during campaigns.


• Number of innovative storytelling strategies each quarter.


• % of reach and engagement of branded and campaign-specific hashtags and contents.