Job Description
- Conduct market research to identify new business opportunities, understand consumer preferences, and analyze competitors’ activities.
- Collaborate with creative agencies and third-party vendors to ensure the successful execution of marketing campaigns and activations.
- Assist in organizing marketing campaigns and activations, track their progress, and prepare periodic reports on their performance.
- Monitor and track the social media footprints of our brands and competitors. Provide insights and recommendations based on analysis.
- Contribute to the creation of engaging content for social media platforms. Being social media savvy is essential, and experience in content development is an advantage.
- Organize and oversee promotional events, exhibitions, and other marketing activities to enhance brand visibility.
- Monitor and analyze the effectiveness of marketing initiatives and campaigns, preparing detailed reports for senior management.
- Collaborate with external agencies and vendors to ensure the successful execution of marketing projects.
- Maintain and enhance the company’s brand image through consistent and professional communication.
- Support campaigns that directly impact brand visibility and revenue growth across Sundry Foods' diverse brands.
- Participate in internal training, workshops, and mentorship programs to support continuous learning and career growth.
- Gain exposure to digital marketing tools, data analytics platforms, and campaign automation systems.
- Perform any other tasks assigned by the Head of Marketing to support the Marketing team.
- Demonstrate a commitment to safety and adhere to all company policies.
Required Qualification: Bachelor's degree in Marketing, Economics or equivalent