Digital Product Officer at Advans

Job Overview

Location
Lagos, Oyo
Job Type
Full Time
Date Posted
9 months ago

Additional Details

Job ID
128923
Job Views
97

Job Description






Responsibilities

Product Development:




  • Lead the development of new products from ideation through market launch

  • Collaborate with engineering, design, and marketing teams to define product specifications and requirements

  • Establish product development roadmaps and timelines

  • Ensure products meet quality standards and alignment with company strategic goals

  • Identify opportunities for product enhancements and innovations



Product Management:




  • Own the product lifecycle management process

  • Create and maintain product documentation including PRDs (Product Requirement Documents)

  • Coordinate cross-functional teams to ensure alignment on product direction

  • Establish pricing strategies in collaboration with sales and finance teams

  • Manage product budgets and resource allocation



Product Performance Management / Evaluation:




  • Establish KPIs and metrics to evaluate product performance

  • Analyze product performance data to identify trends and opportunities

  • Conduct regular product reviews to assess market fit and competitive positioning

  • Identify underperforming products and develop improvement strategies

  • Report on product performance to senior management



Project Management:




  • Lead product-related projects from initiation to completion

  • Create and maintain project plans, timelines, and resource requirements

  • Coordinate with stakeholders to ensure project deliverables meet objectives

  • Identify and mitigate project risks and issues

  • Ensure projects are delivered on time, within scope, and within budget



Customer Need Analysis:




  • Conduct market research to identify customer needs and pain points

  • Use both qualitative and quantitative research methods to understand customer requirements

  • Organize and analyze customer feedback for product improvements

  • Create user personas and journey maps to guide product development

  • Translate customer insights into actionable product features



Competitor Knowledge and Evaluation:




  • Monitor competitor activities, product offerings, and market strategies

  • Conduct regular competitive analysis to identify market gaps and opportunities

  • Benchmark company products against competitors

  • Stay informed about industry trends and emerging technologies

  • Develop strategies to maintain competitive advantage



Customer Profiling:




  • Develop comprehensive customer profiles for target market segments

  • Identify key customer segments for product positioning

  • Create and maintain buyer personas to inform product decisions

  • Analyze customer behavior patterns and preferences

  • Collaborate with marketing to ensure messaging reaches the right audience



Reporting:




  • Create regular reports on product performance, market conditions, and competitive landscape

  • Develop executive summaries and presentations for leadership

  • Track and report on key metrics related to product success

  • Generate insights from data to inform strategic decisions

  • Communicate product status and progress to stakeholders



Product Sales Optimisation:




  • Work with sales teams to develop effective selling strategies

  • Create sales enablement materials and product training

  • Identify opportunities to increase product adoption and usage

  • Analyze sales data to optimize product positioning and pricing

  • Collaborate with marketing on campaigns to drive product sales



Requirements




  • Candidates should possess a B.Sc Degree with 3 - 5 years of experience.



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