• Application Deadline: Tue, 1 Jul 2025 00:00:00 GMT
• Position: Head of Marketing



• Job Type Full Time



• Qualification MBA/MSc/MA



• Experience 8 - 10 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Who are we:

We believe that there is a lot of potential on the African continent, which is why at straitPay - We believe in Africa. We are a Fintech company, on a mission to make spending & investment in Africa a lot easier and convenient for anyone interested in  Africa. 

You can be a part of this exciting journey, and make a difference in the African fintech space.  

Role Summary:

We are looking for a strategic, creative, and results-oriented Head of Marketing to develop and execute country-specific marketing strategies that align with the overall group objectives. This role is critical in building and maintaining straitPay as a strong and recognizable brand. The Head of Marketing will be responsible for managing both digital and offline marketing campaigns, driving growth in key products, leading a talented marketing team, and ensuring effective communication of our brand message.

Key Responsibilities:

Strategy:

• Develop a comprehensive marketing strategy for straitPay; with a major focus on the African market


• Defining straitPay's marketing and sales budget and expenditure (budget allocation and spend)

Branding: 

• Ensuing that there’s a standardized and recognizable logo 


• Ensuring that the company has brand guidelines and that anyone working on creatives internally and externally adheres to: the colors, logo placement, brand tone. 


• Controlling when, how and where the company's merchandise is deployed. 


• Defining and managing the brand communication strategy using a variety of channels. 


• Owning the development and messaging of the brand narrative 


• Creating, executing, and managing marketing programs and campaigns 


• Staying current on market trends and competitive activity

Corporate Communication:

• Controlling the narrative and ensuring there’s consistency in brand tone in internal and external communications. 


• Developing and implementing marketing and communications campaigns and strategies and monitoring their success 


• Defining KPIs for each communications channel which will indicate a campaign's level of success 


• Determining strategic communications campaigns that will help further organizational goals 


• Creating internal communications protocols and initiatives that will foster employee morale


• Overseeing the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand, including white papers, website copy, and more 


• Writing and delivering internal newsletter on a monthly basis 


• Representing the organization at events and press conferences 


• Reaching out to influencers, media and beyond in order to arrange story placement on a national and global level.

Digital Marketing & Content Creation: 

• Collaborating with internal teams to create landing pages and optimize user experience. 


• Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. 


• Designing, building, and maintaining the company's social media presence. 


• Measuring and reporting performance of all digital marketing campaigns and assessing against goals ROI and KPIs). 


• Identifying trends and insights and optimizing spend and performance based on insights. 


• Brainstorming new and creative growth strategies through digital marketing. 


• Planning, executing, and measuring experiments and conversion tests.


• Utilizing strong, analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 


• Identifying critical conversion points and drop off points and optimizing user funnels. 


• Collaborating with agencies and other vendor partners. 


• Evaluating emerging technologies.

Public Relations:

• Commissioning or undertaking relevant market research 


• Planning publicity strategies and campaigns 


• Writing and producing presentations and press releases 


• Dealing with enquiries from the public, the press, and related organisations 


• Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits 


• Speaking publicly at interviews, press conferences and presentations 


• Providing management and investors with information about new promotional opportunities and current PR campaigns progress. 


• Analysing media coverage 


• Liaising with investors, managerial and journalistic staff about budgets, timescales and objectives

Team Leadership & Collaboration:

• Lead, mentor, and motivate a high-performing marketing team.


• Foster a collaborative working environment with other departments to ensure the successful implementation of marketing strategies.


• Manage external vendors and partners to ensure high-quality execution of marketing campaigns.

Qualifications & Experience:

• 8/10 years of experience in marketing, with a strong focus on the Fintech, and financial services sector.


• Proven track record in developing and executing successful marketing strategies/campaigns.


• Strong experience in brand management, digital marketing, content creation.


• Excellent communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.


• Strong understanding of public relations and media management.


• A results-driven mindset with a focus on ROI and measurable outcomes.

Desired Skills:

• Experience in the fintech or financial services industry is highly preferred.


• A deep understanding of digital marketing tools and platforms (social media, Search Engine Optimization SEO, Search Engine Marketing SEM, email marketing, etc.).


• Ability to think creatively and strategically to drive growth and brand awareness.


• Ability to independently come up with new ideas, develop strategies, and take initiative to execute them.


• Strong analytical skills with the ability to assess campaign performance and adjust strategies as needed.


• Proven experience managing events and building partnerships to enhance brand presence.

Why Join Us?

• Be part of a fast-growing fintech transforming financial access in Africa.


• Work in a dynamic and innovative environment with global exposure.


• Competitive compensation and benefits.


• A mission-driven company where your work directly contributes to empowering Africans worldwide.


• Join us and play a key role in building a compliant and trusted financial ecosystem!