The Digital Marketer will drive Vi-M’s online brand visibility and business lead generation through creative digital campaigns, SEO, and content marketing strategies.
This role blends creativity with performance marketing and is key to business growth.
Key Responsibilities
Design and execute multichannel digital campaigns (LinkedIn, Instagram, X/Twitter, Facebook).
Create and manage original SEO-friendly content (blogs, videos, infographics, and newsletters).
Plan and manage paid ad campaigns (Google Ads, LinkedIn Ads, Meta).
Track digital KPIs and generate performance reports using tools like Google Analytics.
Optimize website and landing pages for user engagement and lead capture.
Collaborate with consulting teams to promote service offerings through storytelling and campaigns.
Stay informed on the latest digital trends and tools.
Requirements
B.Sc. in Marketing, Mass Communication, or related field.
Minimum 3 years’ experience in digital marketing (preferably in a professional services setting).
Proficiency in tools like Canva, Meta Business Suite, Mailchimp, Google Analytics, and SEO platforms.
Strong visual and copywriting skills.
Knowledge of lead funnels, audience targeting, and remarketing.