Digital Marketing Manager at Asseco Software Nigeria

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
1296
Job Views
107

Job Description



Location: Victoria Island, Lagos


Job Description



  • We are seeking a Digital Marketer who is a professional in online and social media marketing.

  • The person will be a member of the company’s sales and marketing team. The dynamic candidate must have a track record of B2B digital marketing in technology or tech-related sectors. Strong leadership and self management skills are also required.


Responsibilities



  • Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

  • Plan and execute digital marketing campaigns.

  • Maintain our online and social media presence (Websites, LinkedIn, Facebook, Instagram) across all digital channels.

  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

  • Create and implement the content strategy for all digital channels to ensure online objectives are met.

  • Identify and evaluate new digital technologies for effective marketing campaigns.

  • Use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing and social media.

  • Create and upload copy and images for the organization’s website and all platforms.

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

  • Liaise with the sales and marketing team to create marketing campaigns.

  • Engage with the Executive Management with value propositions to drive business pipeline

  • Create, edit, and post content, videos, podcasts, and audio content of the company’s products/services on online sites.

  • Promote company’s product and services in the digital space.

  • Report & analyze on key performance indicators and find opportunities for improvement monthly.

  • Engage with technology community in West Africa

  • Responsible for the company’s relationship with marketing vendors.

  • Stay on top of technology trends and developments.

  • Support the sales team in the technical sales process by ensuring

  • Maintain a consumer-focused outlook and drive the communication of the company’s IT projects to the market.

  • Manage own diary in order to organize and prioritize monthly, weekly and daily goals.


Requirements



  • University Degree in Business Administration, Marketing

  • Minimum of 3 years of successful work experience in B2B marketing in technology or tech-related sectors


Digital Marketing Experience:



  • Candidates must have a good understanding of the technology industry and current trends

  • Ability to speak foreign languages is a plus.


Salary

N3,600,000 / Annum.


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