Job Description
JOB SUMMARY
- The Media & Communications Specialist is responsible for developing and implementing effective communication strategies that enhance the visibility and reputation of the organization.
- This role involves creating compelling content for various media platforms, managing public relations, overseeing branding efforts, and ensuring consistent messaging across all channels.
- The ideal candidate is a skilled storyteller with a strong background in media relations, content creation, and digital communication.
KEY RESPONSIBILITIES
Content Development & Storytelling
- Create engaging content for press releases, newsletters, social media, blogs, websites, and marketing materials.
- Draft and edit speeches, talking points, and presentations for internal and external stakeholders.
Media Relations
- Build and maintain strong relationships with journalists, editors, and media outlets.
- Coordinate press conferences, media interviews, and other publicity events.
- Monitor media coverage and respond to media inquiries in a timely manner.
Digital Communication & Social Media
- Manage the organization’s social media presence, including content planning, posting, and engagement.
- Track digital analytics and generate reports on media and communication performance.
Branding & Messaging
- Ensure all communications align with the organization's brand, voice, and strategic goals.
- Collaborate with internal teams to ensure consistency in messaging across departments and platforms.
Crisis Communication
- Develop and implement crisis communication plans.
- Support leadership in addressing sensitive or high-impact issues publicly and internally.
Event Support
- Provide communication support for events, campaigns, and initiatives.
- Produce promotional materials and coordinate media coverage for key events.
REQUIRED QUALIFICATIONS & SKILLS
Education & Experience
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 3–5 years of experience in media relations, corporate communications, or public affairs.
Technical & Professional Skills
- Excellent writing, editing, and proofreading skills.
- Strong verbal communication and interpersonal skills.
- Proficiency with content management systems (CMS), social media platforms, and analytics tools.
- Experience with design and multimedia tools (e.g., Adobe Creative Suite, Canva) is a plus.
Organizational & Strategic Skills
- Ability to develop and implement strategic communication plans.
- Strong project management skills and attention to detail.
- Capacity to work under pressure and meet tight deadlines.
Personal Attributes
- Creative thinker with a proactive approach to problem-solving.
- Collaborative team player with a positive, can-do attitude.
- High level of professionalism and discretion.