• Application Deadline:
• Position: Digital Marketing Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  
  

Job Purpose

• Responsible for planning, implementing and monitoring the Bank’s digital marketing strategy in order to increase brand awareness and improve marketing efforts.

Key Responsibilities

• Developing and implementing a digital marketing strategy that aligns with the bank’s goals


• Conducting market research to identify marketing opportunities and negotiate media coverage


• Tracking the effectiveness of digital marketing efforts using various web analytics tools


• Collaborating with internal teams to create landing pages and optimize the user experience


• Utilizing a range of techniques including paid search, SEO and PPC for online marketing purposes


• Planning, executing, and measuring experiments and conversion tests


• Managing the redesign of the bank website and maintaining it, keeping it updated with engaging and relevant content


• Creating, scheduling, and analyzing all the digital campaigns and reporting on the results


• Overseeing the bank’s email marketing campaigns and sending out targeted emails to customers


• Managing the company’s social media profiles and presence, including Facebook, LinkedIn, and additional channels that may be deemed relevant

Requirements

• First degree in a numerate or business-related discipline


• Proven working experience in digital marketing


• Minimum of 3 years work experience in the digital marketing space with preferred experience within the Financial Services Industry

Knowledge:

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Strong analytical skills and data-driven thinking


• Up to date with the latest trends and best practices in online marketing and measurement