Job Description
Key Responsibilities
Marketing Strategy & Planning:
- Develop and implement marketing plans to increase apartment occupancy and restaurant foot traffic.
- Analyze market trends and competitor activity to refine marketing efforts.
- Create seasonal and promotional campaigns for both the apartment and food service segments.
Digital Marketing & Online Presence:
- Manage and update the apartment and restaurant’s website, social media channels, and online listings.
- Plan and schedule social media content (posts, stories, videos, ads) across platforms like Instagram, Facebook, and TikTok.
- Oversee digital advertising (Google Ads, social media ads) and SEO/SEM strategies to boost visibility.
Branding & Content Creation:
- Develop engaging content including blog posts, newsletters, flyers, and menus.
- Coordinate professional photography and video shoots for marketing materials.
- Maintain consistency in branding across all platforms and customer touchpoints.
Public Relations & Customer Engagement:
- Plan and promote events, such as open houses, tasting nights, holiday specials, or guests appreciation days.
- Collect and respond to customer feedback and online reviews, maintaining a positive brand reputation.
Performance Tracking & Reporting:
- Report marketing performance to management with actionable insights.
- Adjust strategies based on data and feedback.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of marketing experience, preferably in hospitality, real estate, or food & beverage.
- Strong knowledge of digital marketing tools, social media platforms, and content management systems.
- Familiarity with hospitality/residential CRM or booking systems is an advantage.
Key Skills & Traits:
- Creative thinker with strong attention to detail.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Customer-focused, with an understanding of branding and guest experience.