• Application Deadline: Mon, 30 Jun 2025 00:00:00 GMT
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for the organization in order to attract potential customers and retain existing ones.


• This role covers brand management, market research, digital and traditional marketing, promotions, and campaign execution to support business growth and sales objectives.

Key Responsibilities

• Develop and implement marketing strategies to achieve organizational objectives and drive business growth.


• Plan and oversee campaigns across multiple channels including digital (social media, email, SEO/SEM), print, radio, and events.


• Conduct market research and competitive analysis to identify new market opportunities and monitor industry trends.


• Manage the company's brand identity and ensure consistent messaging across all marketing and communication platforms.


• Collaborate with sales, product development, and management teams to align marketing efforts with business goals.


• Oversee the creation of marketing materials, such as brochures, newsletters, flyers, and multimedia content.


• Manage and optimize digital marketing campaigns using analytics tools to track performance and ROI.


• Maintain relationships with media outlets, vendors, and agencies for advertising and promotional opportunities.


• Prepare and manage the marketing budget, ensuring effective allocation and monitoring of marketing expenditures.


• Lead and supervise the marketing team, providing guidance, support, and performance feedback.

Key Skills & Competencies

• Strong knowledge of marketing strategies, channels, and branding


• Excellent communication and interpersonal skills


• Analytical mindset and data-driven decision-making


• Proficiency in digital marketing tools and platforms (Google Ads, Meta Business Suite, Mailchimp, etc.)


• Ability to manage multiple projects and meet deadlines


• Leadership and team management capabilities


• Creativity and innovation