Job Description
Job Description
- To lead the sales team, engage directly with the top customers, and enhance different channels' sales capability in order to maximize the sales, distribution & visibility of the company’s portfolio.
Team Management:
- Organizes and staffs the sales team with adequate resources and talent in order to achieve the desired levels of Organizational Excellence.
- Provides the sales team with adequate coaching, mentoring, and training in order to achieve the desired business results and sustain Organizational Excellence and competitive advantage.
Sales Strategy & Go-to-Market Approach:
- Deploys the necessary Sales OGSM (Objectives - Goals - Strategies and Measures) and Action Plan for all channels in alignment with the overall company vision/strategy in order to drive the sales team through specific guidelines.
- Puts in place the right processes and tools that will ensure flawless and superior execution of Sales Business Plans with Modern Trade customers across the geography.
Management of Customers:
- Manages relationships with all customers and the market as a whole in order to ensure productive working relationships and long-term strategic partnerships.
- Leads the negotiations of yearly contracts with all customers in order to secure the desired deployment levels of sales business plans.
- Develops and manages the necessary trade programs in order to maximize sales volume and build the brand’s market share.
Budget & Funds Management:
- Manages and sets customer business development budgets and funds within set guidelines to deliver business targets in line with Joint business plan.
- Reviews and tracks investment levels per customer to ensure the rates stay within channel average.
Management of Resources:
- Optimizes the usage and deployment of people and vehicles in order to meet desired trade coverage targets.
- Ensures proper deployment of the sales systems, processes, and tools that will enable the sales team to operate efficiently and profitably as well as sustain competitive advantage.
Dealings with Principals / Brand Managers:
- Works proactively with the Suppliers and Category Management teams on developing aggressive sales business plans in order to achieve the desired sales results.
Job Requirements
- Minimum of B.Sc / HND
- Master's Degree in Marketing / Business Administration or related field an added advantage.
- Minimum of 8 years of Sales experience preferably in the FMCG distribution
- Minimum of 2 years in a managerial role
- Proven track record in managing premium brands in the FMCG sector for an increase in sales and profitability for the category and brands.
- Excellent verbal and written communication skills
- Strong Analytical Thinking
- Great Teamwork and Collaboration Skills
- Proficiency in the use of Microsoft Office (Word, Excel, and Outlook) is an added advantage.
- Strong Organizational and Planning Skills.
- Basic Accounting skills
- Good Presentation skills