Content & Marketing Manager at Elizabeth Maddeux

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 days ago

Additional Details

Job ID
131032
Job Views
25

Job Description






Role Summary




  • They are seeking a highly skilled and creative Content and Marketing Manager to lead their brand storytelling, digital marketing strategies and public relations efforts.

  • The successful candidate will be responsible for creating compelling content, enhancing brand awareness, managing communications, and coordinating a dynamic team to deliver impactful campaigns that support our mission in cross-border financial transactions.



Key Responsibilities

Content Development & Management:




  • Develop and implement a comprehensive content strategy aligned with the company’s brand voice and business goals.

  • Write, edit, and manage engaging content for websites, blogs, social media, email newsletters, press releases, and more.

  • Ensure consistency in style, tone, and messaging across all formats.

  • Maintain an editorial content calendar, ensure brand consistency, support events and webinars and handle other duties as required.



Digital Marketing & Brand Awareness:




  • Plan and execute digital marketing campaigns to increase brand visibility, drive website traffic, and generate high-quality leads.

  • Oversee SEO and SEM initiatives. Monitor and analyze metrics to measure effectiveness and optimize performance.



Public Relations & Corporate Communications:




  • Develop and manage the company’s PR strategy to build and maintain a positive public image.

  • Draft press releases and media pitches, and manage media relations.

  • Cultivate relationships with journalists and influencers.

  • Manage crisis communications and coordinate thought leadership opportunities.



Team Leadership & Coordination:




  • Lead and coordinate the activities of the social media manager, creative designer, and other marketing team members.

  • Provide clear direction, assign tasks, and ensure timely delivery. Conduct regular meetings and reviews.



Stakeholder Collaboration:




  • Collaborate with product, sales, and customer service teams to align messaging and support campaigns.

  • Liaise with external vendors and agencies as needed.



Market Research & Trends:




  • Stay informed on industry trends, audience behaviors, and competitors.

  • Recommend innovative strategies to maintain competitive advantage.



Performance Tracking & Reporting:




  • Prepare and present regular reports on content performance, PR coverage, digital ROI, and brand metrics.

  • Use insights to refine strategies.



Qualifications & Requirements




  • Bachelor’s degree in marketing, mass communications, journalism, public relations, or a related field.

  • 4–6 years of experience in content marketing, digital marketing, and public relations, ideally in financial services or fintech.

  • Proven experience managing PR campaigns and social media/digital campaigns from start to finish.

  • Excellent writing, editing, and verbal communication skills.

  • Proficiency in SEO, SEM, social media advertising, email marketing, and analytics tools.

  • Strong leadership, project management, and team coordination abilities.

  • Creative, detail-oriented, and organized with the ability to meet deadlines in a fast-paced environment.



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