• Application Deadline:
• Position: Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 6 years



• Location Lagos




• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• We're looking for an experienced Digital Marketing Manager who can own the digital marketing strategy end-to-end—from campaign ideation to execution and performance analysis.


• You will work across a diverse portfolio of clients in industries ranging from FMCG, fintech, fashion, hospitality, and tech startups.


• This is a role for someone who is both data-driven and creative, understands the Nigerian consumer landscape, and is hands-on with performance marketing tools and content-led growth strategies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies tailored to each client’s business goals.


• Translate brand objectives into actionable digital plans across paid, earned, and owned media.


• Research market trends and audience insights within the Nigerian and African digital ecosystem.


• Manage multi-platform campaigns across Google Ads, Meta (Facebook/Instagram), Twitter/X, TikTok, LinkedIn, and YouTube.


• Oversee SEO/SEM efforts including keyword research, backlinking, and on-page optimization.


• Implement email marketing flows (Mailchimp, Klaviyo, etc.) for nurture and acquisition.


• Collaborate with the creative team to ideate, brief, and approve high-performing ad creatives and content formats (video, static, carousels, UGC).


• Guide influencer marketing strategies and partnerships, especially for Nigerian Gen Z and Millennial audiences.


• Monitor, analyze, and report on campaign performance using GA4, Meta Business Suite, Google Data Studio, and other analytics tools.


• Create and present monthly performance reports, highlighting insights, ROI, and growth opportunities.


• Serve as a strategic liaison between internal teams and clients, ensuring alignment and transparency.


• Supervise a team of digital executives, performance marketers, and content strategists.


• Ensure delivery of projects within budget and on time.

Person Specification

• Interested candidates should possess a Bachelor's Degree with 4–6 years of experience in digital marketing (agency experience preferred).


• Strong knowledge of the Nigerian digital marketing space—local platforms, culture, and user behavior.


• Proven experience managing paid media campaigns with measurable ROI.


• Proficiency in Google Ads, Meta Ads Manager, GA4, SEO tools (SEMRush, Ahrefs), and CRM/email marketing platforms.


• Strong copywriting, editing, and campaign storytelling skills.


• Excellent Excel, reporting, and dashboarding abilities.


• Strong organizational, project management, and multitasking skills.


• Experience with eCommerce, tech startups, or FMCG brands in Nigeria.


• Certification in Google Ads, Meta Blueprint, or HubSpot is a plus.


• Basic understanding of web development, UI/UX, or HTML/CSS.