• Application Deadline: Fri, 5 Aug 2022 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• City Yaba


• Job Field Media / Advertising / Branding 
  

Role Description

• The Digital Marketer will monitor our social media initiatives and implement successful marketing practices.


• He/she should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization for online content.


• They should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.


• He/she will develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What You will Do

• Create and upload copy and images for the organization’s website


• Write and dispatch email marketing campaigns


• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)


• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums


• Assist with designing website banners and web visuals


• Communicate with clients, affiliate networks and affiliate partners


• Conduct keyword research and web statistics reporting


• Contribute to social media engagement and brand awareness campaigns


• Use web analytics software to monitor the performance of client websites and make recommendations for improvement


• Contribute to company and industry blogs and manage e-communications


• Assist with paid media, including liaising with digital advertising agencies


• Develop and integrate content marketing strategies


• Keep up to date with current digital trends


• Manage the contact database and assist with lead generation activities


• Negotiate with media suppliers to achieve the best price for clients.

Knowledge / Experience

• B.Sc / HND with a minimum of 2 years experience.


• Demonstrable experience using SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools (google analytics, etc)


• Working knowledge of ad serving tools


• Working knowledge of HTML, CSS and JavaScript development and constraints


• Strong analytical skills and data driven thinking


• Up to date with the latest trends and best practices in online marketing and measurement.

Competencies:

• Video Marketing


• Data Analytics


• Content Marketing


• Persuasiveness


• Search Engine Optimization and Search Engine Marketing


• CRM


• Communication Skills


• Basic design Skills


• Social Media Marketing.