Digital Marketer at Showgear Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
13155
Job Views
97

Job Description



Role Description



  • The Digital Marketer will monitor our social media initiatives and implement successful marketing practices.

  • He/she should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization for online content.

  • They should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.

  • He/she will develop, implement, track, and optimize our digital marketing campaigns across all digital channels.


What You will Do



  • Create and upload copy and images for the organization’s website

  • Write and dispatch email marketing campaigns

  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

  • Assist with designing website banners and web visuals

  • Communicate with clients, affiliate networks and affiliate partners

  • Conduct keyword research and web statistics reporting

  • Contribute to social media engagement and brand awareness campaigns

  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement

  • Contribute to company and industry blogs and manage e-communications

  • Assist with paid media, including liaising with digital advertising agencies

  • Develop and integrate content marketing strategies

  • Keep up to date with current digital trends

  • Manage the contact database and assist with lead generation activities

  • Negotiate with media suppliers to achieve the best price for clients.


Knowledge / Experience



  • B.Sc / HND with a minimum of 2 years experience.

  • Demonstrable experience using SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Experience in optimizing landing pages and user funnels

  • Solid knowledge of website analytics tools (google analytics, etc)

  • Working knowledge of ad serving tools

  • Working knowledge of HTML, CSS and JavaScript development and constraints

  • Strong analytical skills and data driven thinking

  • Up to date with the latest trends and best practices in online marketing and measurement.


Competencies:



  • Video Marketing

  • Data Analytics

  • Content Marketing

  • Persuasiveness

  • Search Engine Optimization and Search Engine Marketing

  • CRM

  • Communication Skills

  • Basic design Skills

  • Social Media Marketing.


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