Marketing Specialist (Government) at FMR AGENCY

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 months ago

Additional Details

Job ID
131647
Job Views
98

Job Description






Job Summary:




  • We are seeking an experienced and proactive Marketing Specialist (Government) to support business development and brand visibility within the public sector, focusing on government-led construction and infrastructure projects. This role requires a deep understanding of the local and federal government procurement processes, strong relationship management skills, and the ability to support marketing efforts that align with strategic business goals.



Key Responsibilities:



Government Engagement & Business Development:




  • Identify and pursue government construction tenders, projects, and partnership opportunities at the state and federal levels.

  • Build and maintain relationships with key officials in relevant ministries, departments, and agencies (MDAs).

  • Attend and represent the company at public procurement events, stakeholder meetings, and forums.



Marketing Strategy & Execution:




  • Develop and implement localized marketing campaigns tailored to the construction sector and public sector audiences.

  • Collaborate with the central marketing team to align brand messaging with corporate goals.

  • Coordinate and manage marketing materials (e.g., brochures, presentations, digital assets) used for government proposals and bids.



Stakeholder Communication:




  • Serve as the point of contact for marketing and public relations activities in Rivers and Akwa Ibom States.

  • Support the preparation of project proposals, capability statements, and bid documentation for government agencies.

  • Ensure consistent communication with the Abuja headquarters for updates, reporting, and strategic alignment.



Market Intelligence:




  • Monitor industry trends, government policies, and competitor activities in the region.

  • Provide insights and recommendations on upcoming opportunities and risks.



Requirements:




  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

  • Minimum of 3–5 years experience in marketing, preferably within the construction or infrastructure industry, with direct exposure to government or public sector clients.

  • Strong understanding of public procurement and bidding processes in Nigeria.

  • Excellent communication, negotiation, and interpersonal skills.

  • Proven ability to work independently while managing multiple priorities.

  • Willingness to travel occasionally to Abuja for team meetings and strategy sessions.



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