• Application Deadline:
• Position: Senior Digital Marketing Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 6 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Senior Digital Marketing Executive plays an active role in driving growth and enhancing the success of the company’s online activities.


• He or She will be responsible for conceptualizing, designing, and executing a variety of digital marketing initiatives aimed at driving the growth and visibility of the organization’s products and services, particularly across online platforms.


• This role involves developing and delivering compelling marketing content and campaign strategies that effectively communicate the brand’s message to the target audience, while supporting overall business expansion goals.


• The ideal candidate will play a key role in shaping the company’s digital presence and lead efforts to generate engagement, traffic, and conversions through strategic use of digital tools and channels.


• Our Senior Digital Marketing Executive will play a vital role in executing the company’s marketing strategy, with a strong focus on driving brand awareness, customer engagement, and business growth through digital channels.

Key Responsibilities

• Oversee and coordinate local and regional sales activities, promotions, and campaigns online.


• Coordinate and develop multimedia packages for the business growth of the organization.


• Promote awareness of the company’s brand and business opportunities.


• Provide expert guidance on promoting brand awareness.


• Develop marketing materials and product information packages online.


• Effectively manage the company's Social media handles to increase visibility.


• Develop new event concepts tailored to specific market segments online.


• Design, plan, and execute online promotions that drive visibility and sales based on data analysis and performance metrics.


• Plan and oversee execution of campaign schedules and budgets.


• Maintain campaign reporting, metrics, and site analysis.


• Present workable recommendations to the marketing director of the organization.


• Understand the workings of AdWords’ programs and search engine optimization to increase brand awareness.


• Manage the digital agency relationships of the organization.

Requirements, Skills, Knowledge & Abilities

• Bachelor's Degree in Marketing, Mass Communication, Digital Media or related fields.


• Minimum of 4 – 6 years of proven experience in digital marketing, preferably in the online advertising/e-commerce sector.


• Solid understanding of digital production and marketing strategies.


• Solid understanding of SEO, Email Marketing, Mobile Marketing, Google Ads and Social media Ads.


• Solid understanding of social media marketing and campaigning.


• Possess proven experience in innovative digital campaign and effective service delivery.


• Possess skills in Social Media Management.


• Creative and good Content creator.


• Possess very strong communication skills, both written and verbal.


• Possess very strong skills in management and organization.


• Possess proficiency in CSS, HTML 5, HTML, Dreamweaver, FrameMaker, InDesign, Illustrator, Adobe Photoshop, and lots more.


• Ability to manage micro sites, social media applications, and online ads.


• Ability to handle digital analysis and web metrics duties.


• Ability to deliver on deadline.


• Ability to multitask and to remain functional under intense pressure.