Job Description
Job Summary
- The dynamic, proactive and food-passionate Sales Officer in the first phase will focus on B2B sales, targeting restaurants, cafes and food service outlets, introducing them to our signature seasoning range.
- As the business grows, your role will evolve into retail channel development, working with supermarkets and specialty food stores
Key Responsibilities
Phase 1:
Restaurant Sales (HoReCa – Hotel/Restaurant/Catering):
- Identify and approach restaurants, cafes, and cloud kitchens that could benefit from our seasoning range
- Build strong relationships with chefs, kitchen managers, and restaurant owners
- Conduct product tastings, demos and presentations to decision makers
- Provide customized solutions for foodservice applications using our seasonings
- Collect feedback on product usage, flavor profile, and potential improvements
- Negotiate deals, close sales and ensure smooth onboarding of new clients
- Maintain regular follow-ups and build long-term client relationships.
Phase 2:
Supermarket & Retail Expansion:
- Identify opportunities for placement in retail outlets, gourmet food stores, and supermarket chains
- Collaboration with category managers and retail buyers to get shelf space and promotions.
- Plan and execute in-store activations and sampling activities
- Monitor stock movement, manage merchandising, and ensure product visibility
- Analyze market trends and suggest promotional strategies to increase retail sales.
Requirements
- A First Degree
- 1 – 3 years of sales experience in the F&B, FMCG or HOReCa industry
- Strong communication and presentation skills
- Passion for food, flavors and culinary trends
- Ability to work independently and meet sales targets
- Willingness to travel locally and conduct in-person client meetings
- Knowledge of local food service and retail network is a plus.