Digital Marketing Specialist at a Realty Group of Companies - Digital Marketing Specialist

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
1321
Job Views
104

Job Description



Are you a digital Marketer with a gift to think out of the box to provide optimum results in terms of brand exposure and high customer conversion rate? Then you are our candidate at Luvanex Realty Group, we are a one-stop shop Realty company. Luvanex was created in February 2007 out of a passion and desire to help Real Estate Investors. Since inception, our service offerings have grown to touch on the most vital operations an average real estate investor will experience over the course of their investment career. This role reports to the CEO of Luvanex Group.


Job Responsibilities:



  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Designs, Builds, and maintains our social media presence.

  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

  • Identifies trends and insights and optimizes spending and performance based on the insights.

  • Brainstorms new and creative growth strategies through digital marketing.

  • Plans, executes, and measures experiments and conversion tests.

  • Collaborates with internal teams to create landing pages and optimize the user experience.

  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

  • Identifies critical conversion points and drop-off points and optimizes user funnels.

  • Evaluates emerging technologies.

  • Provides thought leadership and perspective for adoption where appropriate.

  • In-depth Knowledge on LinkedIn Optimization for Marketing purposes.


Qualifications / Skills:



  • Creating and maintaining client relationships

  • Self-motivated yet customer-focused

  • Proficient in marketing research and statistical analysis

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate on social media platforms


Education, Experience, and Licensing Requirements:



  • Degree in marketing or a related field

  • Proven working experience in digital marketing, particularly within the industry

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Experience in optimizing landing pages and user funnels

  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimizing PPC campaigns on all major search engines

  • Working knowledge of HTML, CSS, and JavaScript development and constraints


If you are interested in this role, kindly send your recent resume.


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