Digital Marketer at May Publishing Ltd

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
12 days ago

Additional Details

Job ID
132406
Job Views
28

Job Description






Job Summary




  • We are seeking a creative and data-driven Digital Marketer to develop, implement, and manage digital marketing campaigns that promote our brand and products.

  • The ideal candidate will have a passion for storytelling, a strong grasp of marketing tools, and the ability to analyze campaign performance for optimal results.



Key Responsibilities




  • Develop, execute, and manage multi-platform digital campaigns (email, social media, SEO/SEM, content, and paid ads).

  • Create and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, X, etc.).

  • Monitor and report on campaign performance using Google Analytics, Meta Business Suite, and other tools.

  • Manage website updates and ensure SEO best practices are followed.

  • Collaborate with the content, design, and sales teams to align digital efforts with business goals.

  • Run and optimize paid ads on Google Ads, Facebook, and Instagram.

  • Grow and engage online communities through consistent content and interaction.

  • Conduct market research and competitor analysis to identify trends and opportunities.



Requirements




  • Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.

  • Minimum of 2 years of experience in digital marketing or a similar role.

  • Proven experience with social media management and digital advertising.

  • Strong copywriting and content creation skills.

  • Proficient in SEO, Google Analytics, Meta Ads Manager, and email marketing tools (e.g., Mailchimp).



Preferred Skills:




  • Graphic design skills (Canva, Adobe Suite).

  • Video editing for short-form content (e.g., Reels, TikToks).

  • Knowledge of CRM platforms and lead generation tools.

  • Certification in Digital Marketing (e.g., Google Digital Garage, HubSpot, Meta Blueprint) is an added advantage.

  • Strong analytical mindset and problem-solving abilities.

  • Ability to work independently and manage multiple campaigns simultaneously.



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