Digital Marketer at May Publishing Ltd

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 months ago

Additional Details

Job ID
132406
Job Views
65

Job Description






Job Summary




  • We are seeking a creative and data-driven Digital Marketer to develop, implement, and manage digital marketing campaigns that promote our brand and products.

  • The ideal candidate will have a passion for storytelling, a strong grasp of marketing tools, and the ability to analyze campaign performance for optimal results.



Key Responsibilities




  • Develop, execute, and manage multi-platform digital campaigns (email, social media, SEO/SEM, content, and paid ads).

  • Create and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, X, etc.).

  • Monitor and report on campaign performance using Google Analytics, Meta Business Suite, and other tools.

  • Manage website updates and ensure SEO best practices are followed.

  • Collaborate with the content, design, and sales teams to align digital efforts with business goals.

  • Run and optimize paid ads on Google Ads, Facebook, and Instagram.

  • Grow and engage online communities through consistent content and interaction.

  • Conduct market research and competitor analysis to identify trends and opportunities.



Requirements




  • Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.

  • Minimum of 2 years of experience in digital marketing or a similar role.

  • Proven experience with social media management and digital advertising.

  • Strong copywriting and content creation skills.

  • Proficient in SEO, Google Analytics, Meta Ads Manager, and email marketing tools (e.g., Mailchimp).



Preferred Skills:




  • Graphic design skills (Canva, Adobe Suite).

  • Video editing for short-form content (e.g., Reels, TikToks).

  • Knowledge of CRM platforms and lead generation tools.

  • Certification in Digital Marketing (e.g., Google Digital Garage, HubSpot, Meta Blueprint) is an added advantage.

  • Strong analytical mindset and problem-solving abilities.

  • Ability to work independently and manage multiple campaigns simultaneously.



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