• Application Deadline:
• Position: Retail Branch Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Location: Apapa, Lagos (On-site)

Level: Mid-Senior level

About the Job

Management of Retail Outlets:

• Effectively plan and allocate target to all stations


• Ensure that stations orders are followed up with the CCU/OMT to avoid stock out.


• Effectively manage each customer account to ensure the sales target are fully achieve


• Offer efficient and effective supervision including guidance to dealers while initiating business plan/ move to achieve individual outlet set target.


• Actively seek to develop new retail channel business off the forecourt


• Maintain the Oracle Retail database to ensure all information on the retail outlets in the branch are updated and accurate.


• Conduct monthly appraisals on dealers


• Monitor competitors’ activities and provide useful information including statistics that will promote company activities


• Ensure that the company’s policies are strictly adhered to in the running of retail outlets as detailed out in the retail management procedures


• Acquire new retail outlets based on the predetermined criteria & strategy.


• Continuous assessment of stations within branch to identify and develop non-fuel business opportunities, working with the NFR/Networking optimization unit


• Develop the COMPANY Auto care offer at all new and existing locations to aid increased lubricant drive.


• Ensure CASOMS and ROMS monitoring as agreed with Network Optimization team


• Ensure all partners at the station adhere to set EHSSQ through inspection audit and correction.

Customer Relationship Management:

• Act as the primary client interface at the Branch level


• Plan and hold periodic meetings with dealers to discuss their specific issues, toward ensuring prompt issues resolution and seamless operations


• Plan and hold periodic meetings with customers/counter-party staff to discuss their specific business and product requirements, towards developing a sales plan that will enable the Commercial Business Unit meet those needs.


• Ensure and foster optimal stakeholder relationship with internal business units.


• Handle customer enquiries and complaints with urgency; and ensure prompt escalation when required.


• Work tirelessly to ensure effective solutions are provided to all customer issues within acceptable timeframes, as defined in relevant SLA.


• Carry out adhoc Standard checks at COMPANY Point of Sales (Sales Outlets &VMIs) and Terminals with submission of reports.


• Proactively build, maintain and manage customer accounts and relationship to facilitated a growing and Sustainable customer base (including walk- in – customer, referred customers and self- generated leads/own identified customers).


• Maintain the Oracle Commercial database to ensure all information on Commercial customers in the branch are up to date and accurate.


• Achieve revenue/ volume and margin target through aggressive customer acquisition, sales and effective relationship management efforts.


• Make suitable recommendations on strategies for relating with each customer on COMPANY’s business activities and the full range if the Company’ product and service offerings


• Develop a thorough understanding of the nature of the business of assigned customers within your portfolio and identify COMPANY products and services that may be of benefit.


• Identify and recommend as appropriated, technical assistance for key customers, ensure all customers have adequate and direct access to you at all times.

Sales:

• Actively drive the sales of Specialty products and ensure agrees LFR


• Follow company-approved sales management systems, processes, procedures and policies to ensure all sales and marketing activities are properly captured as documented in ORACLE.


• Monitor the sales cycle from physical sale to cash collection; ensure that this cycle remains within the standard benchmark set by management.


• Ensure sales are channeled at the times through the highest margins channels.


• Develop and execute approved sales plans for customer within sales area.


• Follow company approved sales management systems, processes, procedures and policies to ensure all sales and marketing activities are properly captured as documented in ORACLE.


• Prepare weekly supply programs for customers within Branch.


• Manage and administer the company’s credit/TAR policy in all transaction with customers


• Ensure all discount are approved by the Regional Manager.


• Execute effectively, approved sales cycle. Ensure provision of post-delivery customers service support where required.


• Where applicable, implement the online ordering and payment procedure or policy.


• Business Management & Performance Reporting


• Assume full responsibility and accountability for Station P&L


• Conduct monthly Financial Exposure and Management Control assessment on individual retail outlets to determine financial status of the stations in the branch.


• Prepare regular analytical reviews of sales performance in relation to budget and competition.


• Compile and appropriately upload monthly customer statements.


• Reconcile customer accounts and ensure proper documentation; ensure accuracy and completeness of customer statements and also timely dispatch.


• Carry out quarterly reviews of the prevailing operating environment to determine the company’s areas of strength and weakness and identify emerging opportunities/threats; ensure analysis covers industry/competitor analysis/benchmarking (pricing, suppliers, customers, existing and new product, business growth patterns), market analysis (trends, technology) etc.


• Act as a Project Manager for all Retail projects within the branch and ensure projects are executed in line with approved OORP procedures.


• Perform other duties as may be assigned by the Regional Manager from time to time.

Requirements

• A University Degree in Finance, Investment Management, Business Administration, Economics or Accounting.


• Must have 3-5 years’ experience in a Sales and Marketing environment, preferably in the downstream Oil & Gas sector