• Application Deadline:
• Position: Event Business Strategy & Development Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 - 7 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

About the Role

• We are recruiting for a strategic and commercially astute Event Business Strategy & Development Manager on behalf of our client in the event management and production sector.


• This individual will play a pivotal role in shaping the company's growth agenda by identifying new market opportunities, refining internal strategy, cultivating key partnerships, and driving revenue through high-impact business initiatives.


• This role demands a balance of analytical rigour, relationship management, and industry foresight, especially within the creative, experiential marketing, and events landscape.

Key Responsibilities

Business Strategy & Growth Planning:

• Design and execute short-, medium-, and long-term strategic plans aligned with the company's vision and market opportunities.


• Analyse market trends, competitive positioning, and customer data to identify growth levers and business risks.


• Lead internal strategic reviews and recommend actions that improve performance and operational efficiency.


• Develop and monitor KPIs for strategic initiatives, ensuring timely execution and measurable outcomes.

New Business Development:

• Identify, qualify, and pursue new business leads including corporate clients, government contracts, brand activations, and experiential marketing opportunities.


• Design and pitch compelling proposals tailored to client needs, collaborating with creative and production teams to articulate clear value propositions.


• Build and maintain a healthy pipeline of revenue-generating partnerships and event contracts.

Partnerships & Stakeholder Engagement:

• Cultivate strong relationships with brands, agencies, sponsors, vendors, and ecosystem players across media, lifestyle, and events industries.


• Represent the company in external meetings, industry conferences, and stakeholder forums to expand visibility and partnership potential.


• Negotiate partnership terms, commercial agreements, and performance milestones.

Revenue & Commercial Strategy:

• Contribute to pricing strategy, contract structuring, and margin optimization across services and product offerings.


• Explore and help operationalize new revenue streams including digital event extensions, merchandise, IP creation, and cross-industry collaborations.


• Drive strategies to improve client retention, upselling, and brand loyalty.

Team Collaboration & Internal Leadership:

• Work closely with the Events, Creative, Finance, and Operations teams to align execution with commercial priorities.


• Serve as a thought partner to the CEO or senior leadership, offering insights and recommendations based on internal and external business intelligence.


• Support the professionalization of internal processes, reporting standards, and documentation that support growth.

Requirements

• Bachelor’s degree in Business Administration, Economics, Marketing, or related discipline (MBA or relevant postgrad qualification is an advantage).


• 5–7 years of experience in business strategy, development, or client-facing commercial roles, preferably within the creative, events, marketing, or media industries.


• Strong commercial acumen and proven ability to drive revenue growth through strategic partnerships and business development.


• Excellent written and verbal communication, including proposal and pitch development.


• Strong analytical mindset with experience using data to inform strategy.


• Familiarity with Lagos’ creative, corporate, and cultural landscape is highly advantageous.

Desirable Attributes:

• Entrepreneurial mindset with a proactive and solution-oriented approach.


• Comfortable navigating ambiguity and leading in a dynamic, high-pressure environment.


• Ability to balance strategic thinking with on-ground execution.


• Confident, persuasive, and well-networked within relevant industries.


• Deep appreciation for branding, audience experience, and event production value chains.