• Application Deadline: Mon, 18 Aug 2025 00:00:00 GMT
• Position: Shopper Marketing & Revenue Growth Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 7 - 10 years



• Location Lagos




• City Ilupeju




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Key Accountabilities

• Shopper/Customer Insights: Conduct research to understand shopper behavior, preferences, and needs to drive revenue growth


• Strategy Development: Develop and execute annual shopper marketing plans to drive sales, increase customer engagement, and enhance brand visibility.


• Retail Partnerships: Collaborate with retail partners to develop and execute joint marketing initiatives, promotions, and in-store activations both for open market, MT/GO stores and E-Commerce Customers.


• In-Store Experience: Design and implement in-store experiences, including point-of-sale displays, promotions, Gondola alignment and branding.


• Digital Integration: Integrate digital elements into shopper marketing strategies to enhance the shopping experience.


• Measurement and Evaluation: Track and analyze sales data, shopper behavior, and marketing metrics to measure the effectiveness of shopper marketing initiatives.


• Budget Management: Manage budgets and resources to achieve shopper marketing objectives and  “Win at the Shelf”


• Revenue Growth Strategy: Develop and execute revenue growth strategies to achieve sales targets and expand market share.


• Sales Analysis: Analyze sales data, market trends, and customer behavior to identify opportunities for growth.


• Customer Relationship Management: Build and maintain strong relationships with key customers to drive revenue growth and improve customer satisfaction.


• Sales Forecasting: Develop and manage demand forecasts alongside demand planning team to ensure accurate revenue projections.


• Ownership of commercial planning meetings(Step 2)


• Performance Management: Monitor and report on sales performance, identifying areas for improvement and implementing corrective actions.


• Cross-Functional Collaboration: Collaborate with internal stakeholders, including sales, marketing, and product teams, to drive revenue growth.

Measurement / Performance Indicators

Revenue Growth:

• Sales Revenue: Increase in sales revenue attributed to shopper marketing initiatives


• Revenue Growth Rate: Year-over-year revenue growth rate.

Shopper Marketing Effectiveness:

• Shopper Engagement: Increase in shopper engagement metrics (e.g., foot traffic, dwell time, interactions)


• Return on Investment (ROMI): Return on investment for shopper marketing initiatives


• Shopper Insights: Quality and depth of shopper insights gathered through research and analytics.

Operational Efficiency:

• Project Timeliness: Timeliness and efficiency of project execution


• Budget Management: Effective management of budgets and resources.

Qualification, Knowledge, Skills & Experience Needed:

Qualifications:

• First Degree in any discipline


• Computer literacy (MS Word, Excel, PowerPoint).

Experiences (What experience brings success to this role):

• Minimum of 7 - 10 years commercial experience in marketing or sales


• Experience with data analysis and interpretation, including sales data, market research, and shopper insights.


• Full understanding of sales drivers


• Experience with cross-functional teams including sales, marketing, to drive sales result.

Knowledge (What does the person need to know):

• Good knowledge of business objectives and priorities.


• Knowledge of Shopper, channel and category trends