• Application Deadline:
• Position: Head, Digital Marketing



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 7 - 10 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Head, Digital Marketing will lead and execute the fintech company’s digital marketing strategy across all online platforms.


• The ideal candidate will drive customer acquisition, engagement, retention, and brand awareness through performance-driven campaigns, content marketing, SEO/SEM, social media, email marketing, and paid advertising.


• This role requires both strategic thinking and hands-on execution to grow the brand and user base in a competitive financial technology space.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to support brand visibility, lead generation, and user growth.


• Manage performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI and CAC optimization.


• Oversee content strategy including blogs, product pages, video content, newsletters, and website UX.


• Optimize SEO/SEM strategy to drive organic traffic and improve search engine rankings.


• Lead the company’s social media strategy and ensure consistent brand messaging across platforms.


• Leverage marketing automation tools for customer onboarding, segmentation, and retention campaigns.


• Stay up-to-date with the latest trends, technologies, and algorithm changes in the digital landscape.


• Oversee the digital marketing budget and ensure efficient allocation across channels.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field. Master’s Degree is a plus.


• 7 - 10 years of progressive experience in digital marketing, with at least 3 years in a leadership role.


• Proven experience managing digital campaigns in a B2C or B2B fintech or tech-driven environment.


• Strong expertise in tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEO tools (SEMRush, Ahrefs), and CRM systems.