Job Description
Summary
- We are seeking a creative and strategic Content Creator/Digital Marketer to strengthen the Prixair Group brand presence across all subsidiaries.
- The ideal candidate will develop engaging content, manage digital campaigns, and drive online engagement to increase visibility, customer acquisition, and revenue growth.
Key Responsibilities
Content Creation & Strategy:
- Develop and execute multimedia content (text, images, videos, graphics) tailored for each subsidiary.
- Craft compelling stories to communicate brand values, services, and customer experiences.
- Maintain content calendars for websites, social media, blogs, and newsletters.
Digital Marketing & Campaign Management:
- Plan and implement digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, TikTok, LinkedIn, X).
- Run targeted ads to generate leads and increase conversions.
- Monitor and optimize SEO and SEM strategies for visibility and ranking.
Social Media Management:
- Grow, engage, and manage the community on all social media platforms.
- Track performance metrics and provide reports on engagement, reach, and ROI.
- Respond to followers, feedback, and online inquiries in a timely and professional manner.
Branding & Corporate Communications:
- Align digital content with Prixair Group’s brand identity and vision.
- Support subsidiaries with digital campaigns for product launches, promotions, and events.
- Work closely with HR for employer branding initiatives.
Analytics & Reporting:
- Use digital analytics tools (Google Analytics, Meta Business Suite, etc.) to measure campaign success.
- Provide regular insights to management for strategic decision-making.
Key Performance Indicators (KPIs)
- Growth in social media followers, engagement, and brand mentions.
- Increase in website traffic and online conversions.
- Lead generation and successful campaign ROI.
- Consistency in content calendar execution.
- Positive brand visibility across digital platforms.
Qualifications & Skills
- Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or related fields
- Proven experience (3–5 years) as a Content Creator, Digital Marketer, or Social Media Manager.
- Strong knowledge of SEO, SEM, Google Analytics, and social media algorithms.
- Proficiency in creative tools (Canva, Photoshop, Illustrator, Premier Pro, After Effects, etc.).
- Excellent writing, communication, and storytelling skills.
- Ability to multitask across different brands and industries.
- Innovative thinker with strong problem-solving skills.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work across diverse industries.
- A dynamic, innovative, and growth-driven work environment.
- Professional development and training opportunities.