Job Description
Summary
- As our company expands, we’re seeking a dynamic Digital Engagement & Content Manager (Social Media) to take full charge of our online presence, audience engagement, and content strategy across all brand pages including our corporate and lifestyle culture platforms.
Role Overview
- The Digital Engagement & Content Manager will be responsible for planning, executing, and managing the content and engagement strategies across all of Eden Oasis' social media platforms.
- This includes our main brand accounts, property showcase pages, lifestyle, shows/series and company culture pages and others.
- The ideal candidate is creative, proactive, organized, and passionate about using digital content to tell powerful brand stories and engage meaningfully with audiences.
Key Responsibilities
Content Creation & Strategy:
- Develop and implement a comprehensive digital content strategy for all social media accounts.
- Plan, create, and schedule high-quality and engaging content (reels, videos, graphics, captions, carousels, etc.) tailored to each platform (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, and others).
- Align content with brand goals, real estate campaigns, property listings, and company events.
- Coordinate with the in-house creative/media team to produce photo and video content (e.g., behind-the-scenes, team activities, company culture moments, client features, etc.).
- Stay up-to-date with trends and incorporate them into relatable, brand-consistent content.
Digital Engagement & Community Management:
- Monitor and manage daily engagement across all platforms: replying to comments, DMs, inquiries, and maintaining a friendly, brand-aligned tone.
- Build and grow active communities around each brand page by encouraging audience participation, responding to feedback, and initiating conversations.
- Identify and build relationships with influencers, creators, and relevant stakeholders for collaboration or brand amplification.
Social Media Management:
- Manage and oversee all Eden Oasis social media accounts.
- Use scheduling tools to plan consistent and well-timed posts across all platforms.
- Optimize bios, hashtags, profile links, and branding for each platform.
Analytics & Reporting:
- Track key performance indicators (KPIs) such as engagement rates, reach, follower growth, website clicks, and video views.
- Provide weekly and monthly performance reports with insights and recommendations for improvement.
- Adjust strategies based on performance data to improve content relevance and engagement.
Cross-Department Collaboration:
- Work closely with the sales, marketing, and HR teams to promote campaigns, new listings, team activities, and recruitment drives.
- Collaborate with podcast and YouTube teams to create promotional content.
Requirements & Expectations
- Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
- 2 - 4 years of hands-on experience in social media management, preferably for a lifestyle, real estate, or creative brand.
- Excellent written communication skills with a strong grasp of grammar, tone, and storytelling.
- Proficiency in content creation tools like Canva, CapCut, Adobe Suite, or other editing tools.
- Familiarity with social media management tools (e.g., Buffer, Hootsuite, Meta Business Suite).
- Strong understanding of platform algorithms, content trends, and community building.
- Ability to multitask and manage multiple pages without dropping quality or engagement.
- Must be creative, detail-oriented, and deeply passionate about digital engagement.
- Experience in video editing or basic filming is a huge plus.
- Must be based in Lagos or willing to relocate to Lekki.
- Must be available to resume immediately.
Ability to commute/relocate:
- Lekki: Reliably commute or planning to relocate before starting work (Preferred).
What We Offer
- A vibrant, creative work environment in one of Nigeria’s most innovative real estate brands.
- Room for growth and personal development.
- Opportunity to build a powerful, well-respected digital brand.
- Competitive salary and bonuses based on performance.