• Application Deadline:
• Position: Team Member, Digital Marketing and Media Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 years



• Location Lagos




• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  
  

Job Objective(s)

• Use various channels to reach customers, build brand awareness and promote products.


• Have a deep knowledge of digital marketing planning strategies.

Duties & Responsibilities

• Support the development and implementation of digital marketing communications strategies


• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.


• Contribute to the creation of winning strategies to grow company social media presence


• Identify trends and derive insights, for spend optimization


• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key


• Support in collaborating with agencies and other vendor or partners to achieve campaign objectives  Measuring and reporting on the performance of all digital marketing campaigns


• Derive marketing insights and translate to business decision


• Manage CRM integration to overall business objectives


• Channel optimization (Social media, web, email, and others)


• Content development for digital assets


• Calendar management 


• Analytics and reporting


• Identify trends and co-opt into messaging


• Monitor key online metrics to track success


• Liase with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency


• Any other task as may be assigned.

Requirements

• Education: B.Sc./HND in Marketing, Communications, Media or any other related field.


• Experience: Minimum 4years’ experience in digital marketing.


• Professional qualifications and certifications required.


• Knowledge of online listening tools.

Key Competency Requirements:

• Knowledge of online listening tools.


• Strong project management skills.


• Pays attention to detail.


• Must be able to juggle multiple projects at the same time.


• Analytical skills with a problem-solving aptitude.


• Excellent oral and written communication skills.


• Good report writing and presentation skills.


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Experience in optimizing landing pages and user funnels.


• Solid knowledge of analytics tools (e.g. Google Analytics).


• Experience in working remotely. Skill/Competencies


• SEO/SEM.


• Analytics and reporting.


• Campaign management.


• Performance management


• Knowledge and use of online listening tools Knowledge of online marketing tools.