The Group Head, Marketing & Corporate Communications, will be charged with managing the Marketing & Corporate Communications drive for our organization.
The role holder will oversee all facets of brand and product marketing, awareness, and strategy.
The GH, Marketing & Corporate Communications will also be tasked with managing the company’s public relations efforts.
Responsibilities
Develop and implement comprehensive marketing and communication strategies aligned with the company's overall business objectives.
Provide strategic counsel to the executive management on market trends, competitive landscape, and emerging opportunities.
Oversee the development and consistent implementation of brand guidelines to ensure a strong, cohesive brand identity.
Enhance brand awareness and reputation through innovative campaigns and strategic media placements.
Plan, execute, and analyze multi-channel marketing campaigns to drive customer acquisition, retention, and engagement.
Utilize data-driven insights to optimize marketing efforts and improve ROI.
Manage the marketing budget, ensuring effective allocation of resources to achieve maximum impact.
Develop and manage corporate communication strategies, including public relations, internal communications, and crisis communication.
Oversee digital marketing initiatives, including social media, content marketing, SEO/SEM, and email marketing.
Ensure clear, consistent, and transparent communication across all levels of the organization.
Leverage analytics tools to measure and report on the effectiveness of digital marketing activities.
Facilitate effective communication between the company and its stakeholders to foster trust and collaboration.
Coordinate corporate social responsibility (CSR) activities to enhance corporate reputation and community impact.
Requirements
Candidates should possess a Bachelor's Degree with 10 - 15 relevant work experience.