Head, Marketing and Co-operate Communications at Unified Payment Services Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
6 months ago

Additional Details

Job ID
134138
Job Views
82

Job Description






Job Summary




  • The Group Head, Marketing & Corporate Communications, will be charged with managing the Marketing & Corporate Communications drive for our organization.

  • The role holder will oversee all facets of brand and product marketing, awareness, and strategy.

  • The GH, Marketing & Corporate Communications will also be tasked with managing the company’s public relations efforts.



Responsibilities




  • Develop and implement comprehensive marketing and communication strategies aligned with the company's overall business objectives.

  • Provide strategic counsel to the executive management on market trends, competitive landscape, and emerging opportunities.

  • Oversee the development and consistent implementation of brand guidelines to ensure a strong, cohesive brand identity.

  • Enhance brand awareness and reputation through innovative campaigns and strategic media placements.

  • Plan, execute, and analyze multi-channel marketing campaigns to drive customer acquisition, retention, and engagement.

  • Utilize data-driven insights to optimize marketing efforts and improve ROI.

  • Manage the marketing budget, ensuring effective allocation of resources to achieve maximum impact.

  • Develop and manage corporate communication strategies, including public relations, internal communications, and crisis communication.

  • Oversee digital marketing initiatives, including social media, content marketing, SEO/SEM, and email marketing.

  • Ensure clear, consistent, and transparent communication across all levels of the organization.

  • Leverage analytics tools to measure and report on the effectiveness of digital marketing activities.

  • Facilitate effective communication between the company and its stakeholders to foster trust and collaboration.

  • Coordinate corporate social responsibility (CSR) activities to enhance corporate reputation and community impact.



Requirements




  • Candidates should possess a Bachelor's Degree with 10 - 15 relevant work experience.



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