• Application Deadline:
• Position: Marketing Operations Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 6 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Purpose

• The Job holder implements tasks associated with Food Concepts’ marketing strategies including day-to-day marketing operations by ensuring all requests are processed efficiently, coordinating with external agencies for seamless brand execution, and maintaining up-to-date marketing support for store openings, activations, and brand initiatives across all channels.

Core Responsibilities and Key Result Areas

Marketing Operations:

• Manage and track all marketing-related requests from internal stakeholders and regional teams.


• Build and maintain a request intake and approval workflow system to streamline operations.


• Serve as the primary liaison between the organization and the Retail Marketing & Activation Agency.


• Ensure timely delivery and proper execution of all activations, campaigns, and POS material deployments.


• Track agency performance and compliance to SLAs.


•  Monitor inventory, dispatch, and installation of brand assets across stores.


• Ensure all brand collaterals are correctly and consistently deployed in new and existing stores.


• Coordinate all marketing readiness activities for new store openings, including branding, materials, and local launch initiatives.


• Oversee and approve all BTL activities, in-store activations, and event sponsorships in collaboration with the agency.


• Supervise execution of Local Store Marketing, events and outdoor catering marketing presence.


• Maintain a comprehensive tracker of ongoing requests, deployments, and activations.


• Generate regular status updates, reports, and feedback documentation for internal review.

Regulatory:

• Ensures compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities


• Ensures compliance with confidentiality of Trade and brand secrets

Key Performance Indicators

• Marketing operations request turnaround time


• Brand collateral deployment accuracy and timeliness


• Activation campaign delivery success rate


•  Agency service level compliance


• New store marketing readiness compliance rate


•  Local Store Marketing revenue contribution


•  Field activation ROI


• Outdoor event and catering marketing impact


• Marketing asset utilization rate

Job Specifications

Educational Requirements:

• A minimum of a university degree in Marketing, Advertising, Communication or related field is required

Professional Requirements:

• Possession of any relevant Marketing professional qualification is essential

Experience Requirements:

• Minimum of 6 years’ experience in similar role

Knowledge Requirements:

• Understanding of how to manage marketing and activation agencies, including setting performance expectations, monitoring compliance with SLAs, and driving accountability.


• Strong understanding of campaign rollouts, retail activations, and local store marketing initiatives.


• Strong knowledge of workflow systems for tracking marketing requests and approvals, as well as inventory management, dispatch logistics, and consistent deployment of brand assets across multiple locations.