Brand Manager at Montaigne Place

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
6 months ago

Additional Details

Job ID
134256
Job Views
149

Job Description






Duties & Responsibilities




  • Formulate brand’s long-term strategy to effectively reach customers

  • Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing

  • Oversees the brand’s marketing life cycle

  • Manages day-to-day progress of product marketing planning and execution

  • Maintains brand integrity across product lines, advertising,digital and all other internal and external communication as it pertains to assigned brand

  • Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans

  • Conducts market research and identifies and tracks market trends

  • Define and manage the brand’s advertising and promotion strategies

  • Closely monitor and analyze sales volumes, market share trends and general market drivers

  • Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan

  • Ensure all sales team members are well trained and knowledgeable about brand

  • Provide monthly brand reports & updates to managemen.



Minimum Education Qualifications




  • A Bachelor’s degree in any business-related discipline.

  • 2-3 years’field field experience in brand management and or in marketing communications of reputable brands.



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