Marketing Lead at Pruvia Integrated Limited

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
6 months ago

Additional Details

Job ID
134362
Job Views
177

Job Description






Job brief




  • We are seeking a highly motivated and results-oriented Marketing Sales Lead to join our dynamic marketing team.

  • In this role, you will play a key role in executing innovative marketing strategies that drive engagement and enhance brand awareness in targeted markets.

  • You will work closely with cross-functional teams to develop and implement field marketing initiatives that align with our overall business goals.



Responsibilities:




  • Develop and implement comprehensive marketing strategies to drive business growth and increase sales.

  • Supervise and motivate the marketing team to ensure an increase in sales and meet their sales target.

  • Plan, execute, and measure the success of the marketing department.

  • Follow up and reconnect with former customers.

  • Take full responsibility for the success or failure of the department.

  • Develop and maintain the company’s brand identity, ensuring consistency across all marketing channels to ensure each marketer meets their target

  • Conduct market research and analyse data to inform marketing strategies, identify market trends effectiveness.

  • Ensure departmental sales targets are met, which is the sum of all the BDE sales targets.

  • Track and report on marketing metrics, including website traffic, social media engagement, lead generation, and conversion rates.

  • Any other activities that  will increase sales

  • You will develop  Marketing policies governing the department.

  • You are expected to maintain an appearance that is business-like as determined by the company’s dress code.

  • The Management has zero tolerance for lateness to work.



Required and Preferred Qualifications:




  • HND/BSc in Marketing, Business, or a related field.

  • Minimum of 3-4 years of experience in marketing, preferably in field marketing, especially in the Freight and Logistics industry.

  • Strong organisational skills with the ability to multitask and manage multiple projects simultaneously.

  • Excellent communication and interpersonal skills, with a knack for building relationships.

  • Excellent Communication Skills: Ability to effectively communicate with customers, understand their needs, and provide solutions.

  • Ability to build and maintain strong relationships with prospects and convert them to  customers,

  • Ability to negotiate deals and close sales effectively.

  • Ability to manage the marketing team effectively, prioritise tasks, to meet sales targets.

  • Customer-Centric Approach*: Focus on understanding customer needs and providing solutions that meet their requirements.

  • Data-Driven Insights: Ability to collect and analyse data to inform sales strategies and improve performance.

  • Ability to mobilise the marketing team, plan, and execute sales strategies.

  • Ability  to formulate strategies that will enhance   sales performance and identify opportunities for growth

  • Must be Proactive and result-oriented. 

  • MSc/MBA is an added advantage.



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