Plan, organize and manage all e-mail campaigns and relevant creative content to drive traffic and increase conversions on the website.
Manage online customer acquisition and retention programs including SEO, email, affiliate, info graphics, and social marketing.
Investigate, recommend and implement new enhancements that can increase revenue, and brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
Use Google Analytics and other business tracking tools to make strategic recommendations.
Perform keyword research in coordination with home health objectives to optimize existing content and uncover new opportunities.
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.
Requirements
Bachelor's Degree or HND.
3 - 5 years working in SEO in a data-driven marketing team (proven track records)
Proven SEO / SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
Proven experience with website analytics tools (e.g, Google Analytics, Net Insight, Google Adwords, Keyword Planner, Search Console)
Understanding of our target audience and how to reach them.