Job Description
Job Overview
- We're looking for a creative and results-driven Marketing Head to lead our marketing efforts and drive business growth.
- As a key member of our team, you'll have the opportunity to work on high-budget advertising campaigns, develop innovative branding strategies and leverage digital and outdoor marketing channels to reach our target audience.
Key Responsibilities
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth.
- Manage high-budget advertising campaigns across multiple channels, including digital, outdoor, print, and social media.
- Collaborate with our creative agency partners to develop innovative branding and marketing materials.
- Analyze market trends, competitor activity, and customer insights to inform marketing decisions.
- Lead and manage a team of marketing professionals to achieve marketing objectives.
- Develop and manage marketing budgets, ensuring effective ROI and campaign optimization.
Qualifications
Required Qualifications & Skills:
- Bachelor’s degree in marketing, business administration or a related field from a recognized university. Minimum of 2:1 is preferred.
- Minimum of 7 years of experience in marketing, preferably in an FMCG or business-to-customer establishment in Nigeria.
- Proven track record of developing and executing successful marketing campaigns that drive business results.
- Strong understanding of branding, advertising, digital marketing, and outdoor marketing channels.
- Excellent leadership and team management skills, with experience in managing cross-functional teams.
- Strong analytical and problem-solving skills, with ability to interpret data and inform marketing decisions.
- Excellent communication and interpersonal skills, with ability to build strong relationships with stakeholders.