• Application Deadline:
• Position: ESG - Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Role Overview

• We are seeking a results-driven Digital Marketer who will lead all online marketing efforts to position IPMC as a trusted ESG rating authority. This role combines strategy, execution, and creativity to grow awareness, generate leads, and support business development.

Key Responsibilities

• Develop and execute a digital marketing strategy aligned with ESG and sustainability themes.


• Manage and grow IPMC’s online presence (LinkedIn, Twitter, website, newsletters).


• Design and run targeted ad campaigns to reach companies, investors, and stakeholders who need ESG ratings.


• Promote IPMC’s ESG reports, policies, and methodologies through digital channels.


• Plan and coordinate podcasts/webinars on ESG topics to establish thought leadership.


• Create high-quality content (articles, case studies, infographics, videos) tailored to ESG trends and IPMC’s services.


• Support sales by generating leads through digital campaigns and nurturing them into report requests.


• Manage SEO and website optimization to ensure IPMC ranks for ESG-related searches.


• Monitor analytics, measure campaign effectiveness, and provide performance reports.


• Research and recommend digital tools for marketing automation, lead generation, and audience engagement.


• Assist in developing partnerships and contacting potential clients through digital outreach.

What Success Looks Like

• Increased awareness of IPMC as an ESG rating authority.


• Growth in inbound requests for ESG reports and ratings.


• Stronger engagement with stakeholders through podcasts, articles, and campaigns.


• Measurable growth in digital presence and lead conversion.

Qualifications

• Proven experience in digital marketing, preferably in finance, ESG, sustainability, or data services.


• Strong knowledge of SEO, social media marketing, and paid advertising.


• Content creation skills (writing, design basics, video/podcast promotion).


• Ability to translate ESG and data insights into engaging marketing material.


• Analytical mindset with knowledge of marketing tools (Google Analytics, HubSpot, LinkedIn Ads, etc.).


• Strong communication and outreach skills.