• Application Deadline:
• Position: Marketing Coordinator



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Abuja




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Position Overview 

• The Marketing Coordinator acts as the campaign project manager for assigned locations.


• They are responsible for ensuring that a marketing campaign is live every week per location, with the right mix of  strategy, creative, and influencer amplification.


• This role requires sharp organization, creative insight, and cross-functional coordination to ensure campaigns are delivered on time, executed with quality, and tracked for performance. 

Key Responsibilities 

Campaign Project Management 

• Ensure weekly campaign deployment for every assigned location 


• Build and maintain campaign calendars, briefs, asset trackers, and timelines 


• Coordinate internal teams (content, design, social, media buying) and external vendors 


• Assign campaign tier levels based on complexity and goals

*Campaign Tier Framework*:

• *Tier 1*: Basic Campaign: 


• 1-2 static assets, 1 channel (e.g., IG or Twitter), standard promo.


• *Tier 2*: Enhanced Campaign: 


• Static + video content, multiple platforms, simple influencer inclusion.


• *Tier 3*: Strategic Campaign: 


• Influencers + multi-format creative, localized storytelling, integrated with sales or product push.


• *Influencer Management.* Identify, vet, and brief influencers who align with campaign objectives 


• Coordinate content timelines and approvals 


• Ensure influencer posts go live as scheduled 


• Track performance of influencer content (reach, engagement, UGC, sales impact) 

Campaign Monitoring & Reporting

• Submit weekly campaign recaps per location with key metrics (reach, engagement, conversion, 


• influencer performance) 


• Flag missed or underperforming campaigns with proposed improvements 


• Track UTM links, codes, and asset performance 

Ideation & Local Adaptation

• Propose fresh campaign ideas inspired by location trends, events, or consumer behavior 


• Adapt national or brand-wide assets for local use (language, culture, offers) 

Stakeholder Collaboration

• Communicate with location owners or managers for alignment, feedback, and approvals 


• Share recap reports and collect feedback on-ground impact