Job Description
Job Purpose
- The Sales/Marketing Officer will be responsible for driving sales, building strong customer relationships, and implementing marketing strategies to increase the company’s visibility and revenue.
- The role focuses on acquiring new clients (restaurants, hotels, supermarkets, and individuals), retaining existing ones, and promoting the company’s foodstuff offerings in a competitive Nigerian market.
Key Responsibilities
Sales Development:
- Identify and pursue new business opportunities with restaurants, hotels, caterers, and individual customers.
- Achieve and exceed monthly/quarterly sales targets.
- Maintain regular contact with existing clients to ensure repeat business.
- Negotiate and close sales deals with clients.
Marketing & Promotion:
- Assist in developing and executing marketing campaigns to promote products and services.
- Use social media, digital platforms, and traditional marketing channels to drive customer engagement.
- Conduct product demonstrations, sampling, and customer education when required.
- Gather and analyze market intelligence on competitors, pricing, and trends.
Customer Relationship Management:
- Provide excellent customer service and resolve client concerns promptly.
- Maintain a customer database (CRM) and ensure proper follow-up on leads and prospects.
- Collect customer feedback to improve service and product offerings.
Reporting & Collaboration:
- Prepare and submit weekly/monthly sales and marketing reports.
- Work closely with procurement and operations teams to ensure product availability and timely deliveries.
- Support the development of promotional materials and brand visibility activities.
Qualifications & Experience
- Bachelor’s Degree or HND in marketing, Business Administration, or related field.
- Minimum of 1-2years’ experience in sales/marketing, preferably in FMCG, food distribution, or hospitality.
- Strong knowledge of Nigerian foodstuff market and customer segments.
- Proven ability to meet and exceed sales targets.
- Experience in digital marketing and social media promotion is an added advantage.
Skills & Competencies:
- Strong sales, negotiation, and persuasion skills.
- Excellent communication and presentation skills.
- Good knowledge of marketing strategies (both traditional and digital).
- Ability to build and maintain strong client relationships.
- Self-motivated, result-oriented, and able to work independently.
- High level of integrity and customer-centric mindset.
Working Conditions:
- Field-based role with frequent client visits and market engagements.
- Office-based reporting and planning.
- May require occasional inter-state travel.