Job Description
Job Purpse / Objectives
- To effectively lead and manage all depot territory activities to achieve a high level of customer service and satisfaction at a profit whilst ensuring full compliance with company policies and procedures.
Key Responsibilties / Activiities
- Drive daily engagement with STEs to review customer performance and agree on timelines for execution.
- Manage the day-to-day sales operations of the depot/sales territories, including all assets within the depot and vans for secondary sales.
- Identify competency gaps among STEs and implement measures to close these gaps.
- Monitor and analyse product stock against sales forecasts to ensure zero stock-outs (OOS).
- Oversee inventory management to guarantee zero expired or obsolete stock, ensuring strict adherence to the FIFO principle.
- Ensure all stock returned from customers complies with the stock return policy.
- Proactively check and raise alerts on stock issues that may render items unsellable.
- Liaise with insurance providers to secure 100% coverage of all inventory at the depot.
- Manage depot costs in line with company policy and budget.
- Monitor and analyse distributor performance, supporting them to increase capacity and efficiency.
- Ensure full compliance with credit exposure policies for all distributors.
- Organize and lead quarterly distributor meetings to review health check reports and implement performance improvement plans.
- Work closely with onsite security to safeguard Promasidor goods and assets.
- Monitor, analyse, and report Month-to-Date (MTD) and Year-to-Date (YTD) sales performance by Depot, Category, Brand, and SKU to the Regional Sales Manager.
- Develop, agree, and review route plans with the sales team to ensure all customers are effectively captured and serviced.
- Track and review territory performance across STEs, Customers, Categories, Brands, and SKUs.
- Ensure strict price compliance within the territory and provide timely reports on competitor activities.
- Establish and maintain customer relationships by scheduling and attending meetings (in person, by phone, email, or approved digital platforms).
- Maintain accurate documentation and reconciliation of all business transactions.
- Drive sales team motivation through implementation of incentive schemes and enforce appropriate sanctions for non-compliance.
- Take full ownership of Route-to-Market activities and manage all related personnel, including STEs, OMSRs, and VSRs.
Job Requirements
Qualifications and Experience:
- BSc Degree in Business or related fields
- 5 - 7 years experience in sales preferably in the manufacturing industry.
Knowledge & skills:
- Strong understanding of customer and market dynamics.
- Extensive experience in all aspect of FMCG distribution chain
- Organising and planning
- Business acumen
- Service level monitoring
- Basic Selling skills
- Data analysis and utilisation.
Personal Attributes:
- Negotiating
- Analytical
- Interpersonal Skills
- Relationship Management
- Decision Making
- Customer relationship
- Strategic Thinking
- Leadership skills.