• Application Deadline:
• Position: Brand Manager – Milk & Dairy Products, Tomato



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio.


• This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth.

Key Responsibilities

• Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category.


• Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion.


• Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance.


• Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions.


• Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations.


• Cross-functional Collaboration: Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred).


• Minimum of 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products.


• Proven track record of successful brand building and marketing campaign execution.


• Strong understanding of consumer behavior, market dynamics, and category trends.


• Excellent project management, communication, and leadership skills.


• Ability to think both strategically and creatively, with a hands-on approach.