• Application Deadline:
• Position: Sales Representative (Small Domestic Appliance/Television)



• Job Type Full Time , Onsite



• Qualification BA/BSc/HND , OND



• Experience 1 - 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  




• Salary Range ₦150,000 - ₦200,000/month
  
  

Kuhl-Cher Limited is recruiting sales representatives for the SDA/TV division at Raya Trade Nigeria Limited.

Job Description:

1. Sales & Revenue Generation
   
   
   
   
   • Achieve monthly/quarterly sales targets for TVs and SDA products.
   
   
   • Demonstrate product features, benefits, and competitive advantages to customers.
   
   
   
   


2. Customer Engagement
   
   
   
   • Provide expert advice on TV specs (4K, OLED, Smart TVs) and appliance functionality.
   
   
   • Handle customer objections and close deals effectively.
   
   
   • Build long-term relationships with repeat buyers and businesses.
   
   
   
   


3. Market & Product Knowledge
   
   
   
   • Stay updated on industry trends (e.g., QLED vs. OLED, smart home integration).
   
   
   • Train on new product launches and promotions.
   
   
   
   


4. Channel Management
   
   
   
   • Have a strong relationship with Wholesalers and retailer, and is familiar with the market structure in Nigeria
   
   
   
   


5. Reporting & Feedback
   
   
   
   • Track sales data, customer preferences, and competitor activity.
   
   
   • Report inventory needs and market gaps to management.
   
   
   
   

Qualifications & Skills

• Experience: 1–3 years in consumer electronics sales (TVs, appliances, or related fields).


• Technical Knowledge: Familiarity with TV technologies (HDR, refresh rates) and SDA brands


• Soft Skills:
  
  
  
  • Excellent communication and negotiation skills.
  
  
  • Persuasive, energetic, and customer-focused.