• Application Deadline: Sat, 15 Nov 2025 00:00:00 GMT
• Position: Area Sales Manager (North Central)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 6 years



• Location Abuja




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• We are seeking an energetic and results-driven Area Sales Manager to lead and grow our sales operations within a designated region. The ideal candidate will be responsible for driving revenue, managing a field sales team, expanding market coverage, and ensuring excellent product availability and brand presence across all retail channels.


• This role is critical to achieving our regional sales targets and strengthening Lontor Hi-Tech’s market leadership in consumer electronics such as rechargeable fans, LED lighting, power solutions, and smart appliances.

 Key Responsibilities

Sales Performance & Revenue Growth

• Achieve and exceed monthly, quarterly, and annual sales targets for assigned territory.


• Monitor daily sales activities and ensure consistent delivery against KPIs.


• Identify growth opportunities in underpenetrated markets, new outlets, and customer segments.

Team Leadership & Field Management

• Recruit, train, motivate, and manage a team of Sales Executives and Field Staff.


• Conduct regular field visits and joint sales calls to coach and support team members.


• Set individual performance goals, conduct reviews, and provide feedback.

Route-to-Market Execution

• Ensure effective implementation of route-to-market (RTM) strategy across Open Trade, Modern Trade, and Distributor networks.


• Supervise order collection, delivery tracking, and stock reconciliation processes.


• Maintain strong relationships with key retailers, distributors, and dealers.

Brand Visibility & In-Store Execution

• Ensure optimal shelf presence, product display, signage, and merchandising standards.


• Monitor competitor activity and respond with tactical recommendations.


• Report on out-of-stocks, pricing deviations, and promotional compliance.

Customer Relationship Management

• Build and maintain strong relationships with high-performing retail outlets and partners.


• Resolve customer complaints promptly and escalate when necessary.


• Collect market intelligence on customer preferences, demand trends, and local competition.

Reporting & Compliance

• Submit accurate daily, weekly, and monthly sales reports via CRM or mobile tools.


• Track team attendance, sales performance, and incentive claims.


• Ensure adherence to company policies, ethics, and safety guidelines.

Promotions & Campaign Support

• Implement approved trade promotions and monitor effectiveness.


• Coordinate activation events, demo days, and retailer incentives.


• Provide post-campaign analysis and ROI insights.