• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 8 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Purpose

• The Brand Manager is responsible for developing and executing strategies that drive brand growth, consumer engagement, and profitability.


• This role demands alignment of marketing activities with business objectives.

Key Deliverables & Responsibilities

• Develop and execute brand strategies, positioning, and communication plans.


• Lead new product development (NPD) and manage go-to-market launches.


• Conduct consumer and market analysis to identify opportunities and threats.


• Drive advertising campaigns, media planning, digital initiatives, and PR activities.


• Partner with trade marketing and sales to ensure strong in-market execution.


• Monitor and report on brand performance metrics (market share, awareness, profitability).


• Manage annual brand budget and ensure ROI from marketing investments.


• Oversee creative agencies, vendors, and research partners.

KPIs:

• Market share growth & brand penetration.


• Brand awareness and equity scores.


• ROI on marketing spend.


• Successful and timely NPD launches.


• Consumer engagement (digital and offline).

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).


• 5–8 years of marketing/brand management experience (FMCG preferred).


• Strong analytical, creative, and strategic thinking skills.


• Proficiency in consumer insights, market research, and P&L management.