• Application Deadline:
• Position: Retail Sales Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• We are seeking a results-driven and strategic Retail Sales Manager to lead regional efforts in expanding our distribution network, driving product penetration, and managing channel performance.


• The ideal candidate will have a strong background in partner acquisition, sales execution, and distribution management, with a proven ability to grow sales channels and ensure consistent sell-through.

Key Responsibilities

Channel Growth & Partner Onboarding:

• Identify and onboard new institutional clients, farms, agro-dealer stores, and other strategic channel partners in the region.


• Build strong relationships with key decision-makers, influencers, and stakeholders to facilitate long-term partnerships.


• Develop and execute region-specific strategies to unlock new market opportunities and drive product penetration.

Movement & Distribution Management:

• Ensure that sell-in products are actively moving through the sales channel and not becoming dormant at retail or distribution points.


• Collaborate with field agents, logistics teams, and telesales representatives to monitor stock levels and ensure timely stock rotation.


• Support partners in building re-order habits and adherence to planogram guidelines, where applicable.

Target Delivery & Field Execution:

• Meet and exceed regional monthly sales, collections, and partner expansion targets.


• Monitor key performance indicators such as conversion rates, partner engagement, and customer retention.


• Conduct routine field visits to support market activations, resolve partner challenges, and enhance product visibility in the region.

Data Reporting & Market Intelligence:

• Maintain accurate and up-to-date records in the CRM or sales tracker system, including partner performance, order history, and collections.


• Provide regular reports on product movement, market dynamics, competitor activities, and feedback from the field.


• Work closely with the Business Intelligence or Strategy team to enhance data-driven territory planning and decision-making.

Requirements

• Bachelor's Degree in Business, Marketing, Agriculture, or a related field.


• Minimum of 3 - 4 years' experience in channel development, sales, or business development—preferably within electronic industry.


• Proven track record of partner acquisition, sales growth, and territory expansion.


• Excellent communication, negotiation, and relationship management skills.


• Strong analytical mindset with experience using CRM tools and reporting systems.


• Ability to travel extensively.

Preferred Attributes:

• Knowledge of regional market dynamics and local distribution ecosystems.


• Experience working in or with agri-businesses, dealer networks, or rural distribution channels.


• Comfortable working in a fast-paced, performance-driven environment.


• Entrepreneurial mindset and a proactive approach to problem-solving.