Growth Marketer at Dr. Seyi Absolute Wellness

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
5 months ago

Additional Details

Job ID
136451
Job Views
52

Job Description






Job Summary




  • We are seeking a data-driven Growth Marketer who can plan, execute, and optimize customer acquisition, engagement, and retention strategies.

  • This role requires a mix of strategic marketing, analytics, and hands-on campaign execution, with direct responsibility for driving measurable business growth.

  • The role focuses on scaling the company’s client base, optimizing funnels, managing paid campaigns, and ensuring that marketing efforts directly translate to sales and client bookings.



Key Responsibilities

Digital Marketing & Lead Generation:




  • Develop and execute marketing campaigns across Google, Facebook, Instagram, and other platforms.

  • Optimize website and landing pages for SEO, conversion, and lead capture.

  • Create and test funnels that convert leads into paying clients.

  • Build and test landing pages, funnels, and offers for higher lead-to-client conversion.

  • Run retargeting and remarketing campaigns to reduce churn and boost repeat purchases.



Client Retention & Engagement:




  • Implement email and WhatsApp automation for client nurturing.

  • Monitor Net Promoter Score (NPS) and client engagement metrics.

  • Design loyalty/referral programs to boost client retention.



Analytics & Reporting:




  • Track campaign performance with tools like Google Analytics, Meta Ads Manager, and

  • CRM dashboards.

  • Provide weekly and monthly reports with clear action points.

  • Use A/B testing to continuously improve ad performance.



Retention & Growth Hacking:




  • Implement referral programs, loyalty campaigns, and membership upsells.

  • Drive organic growth strategies (SEO, YouTube, blog content) alongside paid efforts.

  • Continuously test new growth channels (influencer platforms, niche communities,

  • podcasts).



Content & Creative Collaboration:




  • Work with designers to produce high-converting ad creatives, motion graphics, and UGC-style videos.

  • Research and develop influencer/affiliate campaigns that drive measurable signups and sales.

  • Generate creative campaign ideas aligned with client needs in the wellness industry.



Requirements




  • Minimum 4 years of experience in growth marketing, digital marketing, or performance marketing.

  • Proven track record of running high-performing campaigns that delivered measurable ROI.

  • Strong knowledge of Facebook Ads Manager, Google Ads, SEO, email/CRM automation.

  • Data-driven mindset; must be highly skilled in Excel/Google Sheets, analytics tools.

  • Ability to work fast, execute experiments, and pivot quickly.

  • Excellent understanding of funnels, client journey, and conversion psychology.

  • Applicants must reside within Magodo or environs.



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