• Application Deadline:
• Position: Sales Manager (FMCG Sector)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Sales Manager will be responsible for developing and executing effective sales strategies to achieve the company’s revenue and market share objectives within the FMCG sector.


• This role involves overseeing the sales team, managing key accounts, identifying new business opportunities, and ensuring consistent growth in line with company goals.

Key Responsibilities

• Develop and implement strategic sales plans to achieve business targets and increase market penetration.


• Manage, mentor, and motivate the sales team to ensure high performance and productivity.


• Identify and develop new business opportunities and partnerships within the FMCG market.


• Maintain strong relationships with key distributors, retailers, and wholesalers to ensure consistent product availability and visibility.


• Conduct regular market analysis to monitor competitor activities, pricing trends, and customer preferences.


• Work closely with the marketing and supply chain teams to align promotional activities and ensure product availability.


• Prepare and present sales forecasts, performance reports, and strategic recommendations to management.


• Ensure effective execution of trade marketing initiatives and promotional campaigns.


• Monitor debt collection and ensure adherence to company credit policies.


• Represent the company at industry events, trade shows, and customer meetings.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.


• Minimum of 5–7 years’ experience in FMCG sales management, with proven success in achieving sales targets.


• Strong understanding of the FMCG market dynamics, distribution channels, and retail operations.


• Excellent leadership, negotiation, and communication skills.


• Proficiency in MS Office applications and CRM software.


• Strong analytical and strategic thinking abilities.


• Ability to work under pressure and meet deadlines.


• Willingness to travel as required.

Core Competencies:

• Strategic sales planning and execution


• Leadership and people management


• Relationship building and stakeholder management


• Market analysis and business development


• Strong negotiation and presentation skills